FORUM Credit Union Fuels Commercial Member Growth with Apiture

Chris Babcock

​Apiture, a leading provider of digital banking solutions, today announced that FORUM Credit Union, a not-for-profit financial cooperative serving members throughout central Indiana, has successfully implemented the Apiture Digital Banking Platform, completing a major milestone in its digital transformation and positioning the credit union for sustained commercial growth.
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With Apiture’s Business Banking solution, FORUM is delivering more modern, personalized online and mobile experiences to its 5,000 business members, which range from small businesses to more complex commercial accounts. The solution includes a comprehensive feature set — including a full suite of cash management tools, payment and transfer options, fraud prevention and security features, and more — combining the intuitive experience small businesses expect with the advanced features larger businesses demand.

FORUM also implemented Data Intelligence, providing the credit union with tools to drive digital engagement, better understand member behavior, and foster more tailored digital interactions. The credit union is using the solution to provide on-screen tips and tutorials to educate, cross-sell, and deepen members’ engagement with digital channels. In addition, Apiture’s data solution enables FORUM to enhance its marketing efforts by creating campaigns tailored to specific audiences.  

“To grow our commercial member base, we needed more than just a digital banking upgrade — we needed a technology partner who could help us stay ahead of member expectations and deliver smarter, more relevant experiences,” said Andy Mattingly, chief operating officer, FORUM Credit Union. “With Apiture’s platform, we now have the features, insights, and flexibility to better service our existing members while attracting new businesses of all sizes.”

“FORUM exemplifies what’s possible when a forward-thinking organization pairs its vision with the right technology,” said Chris Babcock, CEO, Apiture. “Our platform empowers community financial institutions like FORUM with the solutions needed to scale and better serve their members. We are honored to support this credit union as it expands its commercial footprint.”

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