![]() Glia, the leader in Unified Interaction Management technology for financial institutions, has extended the powerful capabilities of its Responsible AI solution, Glia Cortex, into Glia Call Center. Expanding Glia Cortex across digital and voice customer interactions creates a seamless, ChannelLess® experience for consumers no matter how they wish to connect with their bank, credit union, or insurance company. With Glia, financial institutions break free from the constraints of legacy contact centers solutions and deliver frictionless customer interactions across the entire support ecosystem.
“Integrating AI into contact centers is no longer optional to meet customer expectations, but rather a strategic imperative,” says Jay Choi, chief product officer at Glia. “Glia’s ChannelLess® platform combines a best-in-class virtual assistant, purpose-built for financial services that gives customers helpful and relevant responses; back-end AI tools to help agents deliver more responsive and personalized service to customers; and a powerful data analysis tool for managers looking to find new ways to drive efficiency, performance, and increase the value delivered by the contact center.” This launch adds new Glia Cortex capabilities that create free-flowing digital and phone interactions–shedding the weight of traditional siloed channels. These ChannelLess® features include:
“We’ve been using Glia’s new Cortex Agent and Manager AI features in our contact center and it has changed our experience in coaching, quality assurance, and member interactions. We are impressed with our newfound powers of instant insights, efficient call analysis, and enhanced team performance, resulting in substantially improved member care and operational effectiveness,” said Adam Goetzke, director of customer experience at Heritage Federal Credit Union. “From the agent, to the supervisor, to me as a director, it's substantially improving our ability to interact with members and provide them with quality care.” This launch is the latest in Glia’s constant innovation drumbeat, including the introduction of Responsible AI for financial services, and announcement of Unified Interaction Management to challenge the CCaaS paradigm. Learn more at glia.com.
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Author: Mike LawsonMarried to a most gorgeous and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple. Archives
June 2025
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