July’s 'I Love My Credit Union' Social Media Blitz Reaches 9 Million People

The Illinois Credit Union System (ICUS), in collaboration with over 1,000 organizations, took to their social media channels in celebration of the third annual #ILoveMyCreditUnion social media blitz on July 28th. This campaign’s mission is to raise credit union awareness by encouraging authentic high-energy conversation across social media platforms. By tapping into the credit union principles of cooperation among cooperatives and concern for community, the campaign stays true to the people helping people mission.
 
With roots growing deeper into the credit union industry, the #ILoveMyCreditUnion day campaign saw 30,000 engagements reaching nine million people around the world. Credit unions remain energized by the collective and creative nature of the campaign. ICUS was pleased to launch a newly designed website www.ilovemycreditunion.social; and provide a turnkey marketing toolkit, updated for 2023, that was made available to all participating organizations.
 
In honor of the sixth credit union principle, concern for community, Envisant donated $10k, shared between ten credit unions, to support charitable work within each of their communities. Three Children’s Miracle Network Hospitals also received donations totaling $22,500 from Envisant on behalf of the Maine, Indiana, and Cornerstone Credit Union Leagues. “Credit unions are dedicated to helping people and the community,” Tom Kane, President/CEO of ICUS noted. “This initiative brings our movement together to spotlight and celebrate the great work credit unions are doing for their communities and members.”
 
“We all have a credit union story,” says Staci Hering, Director of Culture and Engagement at the Illinois Credit Union League, “and this campaign creates an opportunity to share those stories collectively, which lengthens their reach and strengthens their impact. We love leading this initiative and are thrilled to celebrate this incredible collaborative success with everyone in the credit union movement; we’re already looking to July 26, 2024, for our next adventure and we hope all will join us!”

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