Kentucky Credit Union League Announces Rebranding,Changes Name to Kentucky’s Credit Unions

As part of an extensive rebranding initiative, the Kentucky Credit Union League has announced a fresh identity, complete with a new name and logo.

On January 26, 2024, the League Board of Directors officially approved the rebrand to "Kentucky’s Credit Unions," in line with their mission to promote unity and provide outstanding service to credit unions throughout the state. This rebrand follows the merger of the Credit Union National Association (CUNA) and the National Association of Federal-Insured Credit Unions into America’s Credit Unions.

“I am excited to be a part of this movement as we reveal our new name of Kentucky’s Credit Unions,” said Heather Walter, CEO of Advanz Credit Union and Chair of League Board Directors. “This rebrandingmore accurately reflects the collaboration and spirit that is encompassed in all credit unions across the Commonwealth. It also reinforces the continued commitment to helping credit unions in our state prosper. Together, we proudly serve over 1 million members.”

Kentucky’s Credit Unions’ rebranding initiative will be rolled out gradually across various channels, including its website, social media platforms, and marketing materials.

"It's an exciting and momentous time for the credit union movement,” said Jim Kasch, President/CEO of Kentucky’s Credit Unions. “Our collective success is more reliant than ever on continued collaboration. The new brand concisely represents the synergy created when we work together."

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