Lodestar and Cyder Partner to Power Data-Driven Loyalty for Credit Unions

Andrea Brown, SVP of Growth at Lodestar

Lodestar Technologies is teaming up with Cyder, a Canadian fintech startup, to help credit unions elevate their loyalty strategies through stronger data infrastructure and standardization.

Cyder’s platform enables credit unions to create tailored, behavior-based loyalty programs that reflect their community roots and values. Now, with Lodestar’s expertise in data warehousing and business intelligence, mutual clients will benefit from cleaner, more accessible, and standardized data pipelines, making it easier to build and scale meaningful rewards programs.

“Loyalty is already in credit unions’ DNA; they just need the right tools to translate that into a modern, digital experience,” said Will Christodoulou, Co-Founder of Cyder. “By aligning with Lodestar, we’re ensuring our clients have the data clarity they need to make those experiences truly impactful.”

Lodestar’s role in the partnership is to optimize and unify the data credit unions rely on, making it easier to power platforms like Cyder and scale their efforts with confidence. Cyder and Lodestar already have multiple mutual clients that will be leveraging this partnership to help the CU member journey.

“Our clients are demanding more from their data—more integration, more agility, and more actionable insight,” said Andrea Brown, SVP of Growth at Lodestar. “This partnership helps credit unions move beyond static reporting and toward dynamic member engagement.”

Together, Lodestar and Cyder are redefining what loyalty can look like in cooperative finance, clearing the path for credit unions to compete with big banks on their own terms, with data as their foundation and loyalty as their differentiator.

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