New Acquisition Enhances After Loss Support

Jennifer Good

Homethrive, the leading comprehensive caregiver support platform that addresses every stage of caregiving from the “highchair to rocking chair and beyond”, announced today the strategic acquisition of Peacefully (www.peacefully.com), a trusted solution for end-of-life and after loss support. Peacefully’s specialized knowledge and expertise will significantly enhance Homethrive’s After Loss offering, which delivers proactive, tech-enabled support designed to address a critical, often-overlooked driver of employee turnover, absenteeism, and disengagement. After Loss is fully integrated into the Homethrive platform to ensure a seamless transition to this specialized support when employees experience a loss.
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New research indicates a concerning trend: 1 in 5 employees would consider leaving their employer for a job offering an after loss benefit. This statistic underscores the profound impact personal loss has on an employee’s career decisions and highlights a significant gap in traditional benefits packages. Beyond the emotional grief, employees navigating a loss are responsible for over 570 hours of complex administrative and logistical tasks at home, effectively inheriting a “second job” at their most vulnerable time.

“At Homethrive, we have seen firsthand that when bereavement leave ends, that’s often when the huge administrative burden associated with a loss begins to add up,” said Dave Jacobs, co-Founder and co-CEO of Homethrive. “After loss support is an important component of our “highchair to rocking chair and beyond” tech-enabled caregiver platform. We’re very excited to enhance our after loss support with Peacefully’s expert resources and technology, offering vital, hands-on support more cost-effectively and at scale to ensure every employee can have an easier transition back to work and find more clarity and focus.”

Traditional bereavement benefits fall dramatically short of addressing the extensive logistical and emotional needs of grieving employees. While bereavement leave covers the first few days, it does nothing to address the months of coordination, paperwork, and emotional stress that follow. This gap leads to measurable costs: $7,500 in productivity per case, 30 lost workdays per grieving employee, and critically, 80% of younger employees considering leaving their jobs without proper support.   

Unlike other bereavement benefits that provide self-service checklists, Homethrive provides clear direction for each unique situation and gives employees the ability to delegate time-consuming tasks to their expert team. Through dedicated Loss Specialists and an intuitive digital platform, the solution handles emotionally draining tasks, from funeral arrangements and probate navigation to account closures and estate paperwork. Employees can also access bereavement support resources during this difficult time. This proactive support can save employees up to 200 hours, enabling them to focus on their own well-being, their family, and their work.

“It’s an honor to see Peacefully’s vision for after loss support become part of Homethrive’s truly holistic caregiving platform,” said Jennifer Good, founder and CEO of Peacefully. “With our combined strengths, we can ease the burden for even more employees, helping them focus on their healing, their families, and their work after the loss of a loved one. I am excited to join Homethrive’s team to expand their vision of supporting people through difficult moments throughout their lives.”

Homethrive’s comprehensive caregiving platform already demonstrates significant impact, driving 80% reduction in voluntary turnover and saving employees 16.4 work hours every month. With the strategic addition of After Loss, Homethrive further solidifies its position as the go-to integrated solution that supports employees through every caregiving moment, reinforcing its commitment to industry-leading utilization (25% among all employees) and delivering clear ROI.

Homethrive After Loss is available now to employers as an add-on offering to their existing comprehensive caregiver support solution.

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