OneAZ Unveils Bold New Look While Staying True to Its Core Values

OneAZ, Arizona’s premier credit union known for its competitive rates, is proud to announce the launch of a revitalized new brand that reflects its commitment to driving prosperity and community growth across Arizona. Honoring nearly 74 years of trusted service, OneAZ is stepping boldly into the future with a fresh look and renewed promise to help Arizonians succeed. 

“Today, we're unleashing a bold new look and feel – one that reflects the trailblazing spirit, our commitment to innovation, and our dedication to inspiring our members’ dreams,” said Brandon Michaels, OneAZ’s President & CEO. “Soon, members will start seeing fresh updates including new communications, a new look across our websites, and eventually our branches but what won’t change is the service, support, and partnership you count on.”

What’s New?

OneAZ is transforming its brand inside and out to align with a tenacious spirit, members’ evolving expectations, and a promise to help all Arizonians explore new paths for achieving their dreams. 

Beginning April 2, the new brand includes:

• A New Look: The brand features an energetic color palette inspired by Arizona’s landscape. Rooted in a striking “Mountain Shadow” purple, these colors capture OneAZ’s spirit of innovation while pointing boldly to the future. 
  
• A New Tagline: Say hello to “Our success is measured only by yours.”  This encapsulates everything OneAZ stands for─people over profits, dreams over dollars, and empowering Arizonians to build brighter futures.
  
• A New Experience: From www.OneAZcu.com to a vast branch network across the state, members will start to see a cohesive, modern, and inviting design that mirrors the evolution of banking and a strong future vision. 
  

What’s Staying the Same?

While the look is evolving, everything members have come to love about OneAZ remains the same: 

• Commitment to Members: People are at the heart of everything OneAZ does. Supporting members' financial goals and celebrating their big wins will always be top priority.
  
• Community Focus: OneAZ’s roots run deep in Arizona and its community support to drive change and prosperity for all diverse groups remain stronger than ever.
  
• Exceptional Service: Creating positive experiences for members with unparalleled service and dedication to their success
  
• Unrivaled rates: From auto loans to mortgages, OneAZ is consistently ranked by local publications for having the best rates and remains a top choice for people seeking competitive, accessible financial solutions. 
  

Why it Matters

This is more than a rebrand─it’s a movement. OneAZ is doubling down on its commitment to unleashing a borderless banking experience that empowers people to thrive in all walks of life. The future is bright, and the entire community is invited to join this dynamic transformation. ​

---