Plinqit Wins FinTech Marketing North American Award for Best Use of Thought Leadership

Kathleen Craig

Plinqit, an award-winning provider of high-yield and automated savings software solutions that enable financial institutions to grow deposits, attract new customers and expand their retail footprint, today announced it has won the FinTech Marketing North American Award in the Best Use of Thought Leadership category. The recognition honors Plinqit's comprehensive thought leadership campaign centered around its 2024 State of Savings Report, which delivered exceptional results across all key performance metrics.
 
Based on a survey conducted by The Harris Poll of more than 2,000 U.S. adults ages 18 and older, Plinqit’s 2024 State of Savings Report offers exclusive insights into the savings habits of today’s consumers. The report aims to understand how attitudes and behaviors about savings have changed and how Americans select the right vehicle for their savings. The report helps support the company’s High Yield Savings by Plinqit clients and prospects and delivers educational, informative, actionable insights based on real data.
 
"This award validates Plinqit’s commitment to providing information based on the business needs of financial institutions, whether they partner with us or not, and their customers," said Kirsten Knoll Longnecker, Chief Marketing Officer at Plinqit. "Our approach to thought leadership is about a generous sharing of valuable, relevant content that helps banks and credit unions better serve their account holders’ savings behaviors."
 
The State of Savings 2024 campaign exceeded all established goals, achieving 375% of the targeted speaking engagements with 15 secured. Press coverage also surpassed expectations, generating 120 media pickups against a goal of 106, representing 113% of the target. The campaign also achieved meaningful business results, with demo requests increasing 117% year-over-year. Perhaps most impressively, press mentions increased by more than 21,000% following the report launch, and total media reach expanded 645% compared to the previous period.
 
Plinqit's marketing team also created a comprehensive content library from the research findings that included a webinar featuring a research manager from The Harris Poll and a fintech industry PR executive, multiple industry interviews and speaking engagements, targeted infographics highlighting different aspects of the report insights, articles published on Plinqit’s website and in top industry publications, strategic social media content distribution, and the comprehensive State of Savings 2024 report itself.
 
"Our mission is to empower financial institutions with data-driven insights and innovative solutions that make customer engagement more meaningful and deposit growth more sustainable," said Kathleen Craig, founder and CEO of Plinqit. "We are proud to be recognized for our efforts to not only create powerful marketing campaigns but actually help our banking partners understand their customers better and build stronger relationships. When our research drives real business results for financial institutions, that's when we know we're truly making a difference in the industry."
 
Plinqit recently celebrated a major milestone, surpassing $3 billion in deposits through its High Yield Savings product, with depositors maintaining an average balance exceeding $40,000. This proven track record positions Plinqit to help financial institutions meet evolving consumer expectations and strengthen their competitive edge.

To access the full State of Savings Report, click here

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