Synergent and Credit Union Partners Recognized with Four MAC Awards for Marketing Excellence11/7/2025 Synergent® is pleased to announce it has received four Marketing Association of Credit Unions (MAC) Awards for creative marketing campaigns developed for the following credit unions: Bayer Heritage FCU, Central Maine FCU, Lisbon Community FCU, and New Dimensions FCU.
The MAC Awards honor excellence in credit union marketing, recognizing the exceptional creativity, strategy, and results achieved by industry professionals. Presented annually, the awards celebrate the “People Helping People” philosophy that drives innovation and success across credit union marketing. Entries are evaluated on creativity, planning, execution, and market distinction. “We’re so proud of these four MAC Award wins with our credit union partners,” said Doug MacDonald, Vice President of Synergent Marketing Solutions. “Each campaign was built through close collaboration, turning our credit union partners' visions into meaningful results. These powerful stories showcase not only exceptional marketing and creativity, but also the close partnerships, collective passions, and shared purpose that that drives our work in support of credit unions and their members.” The following MAC Awards were awarded to our partner credit unions: · Central Maine FCU – Logo Design – Gold, Logo · Lisbon Community FCU – Auto Loan Campaign – Gold, Multichannel Campaign · New Dimensions FCU – HELOC Campaign – Gold, Targeted Marketing · Bayer Heritage FCU – Reboarding Campaign – Bronze, Targeted Marketing “Congratulations to all of this year’s award winners, whose inspiring work continues to strengthen the credit union movement,” added MacDonald. “Their remarkable efforts continue to support members through the impact of partnership and collaboration.” Since 2019, Synergent has received 35 MAC Awards and over 52 nationally recognized awards over a variety of categories.
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