Texans Credit Union Prioritizes Member Experience with Promotion of Mike McWethy

Mike McWethy

​Texans Credit Union (Texans), a leading credit union based in North Texas, proudly announces the promotion of Mike McWethy to executive vice president (EVP), formerly chief experience officer (CXO). Prior to joining Texans, he dedicated over 15 years in the financial services industry, where he held various leadership roles, including EVP and COO. His educational background includes degrees in business administration, computer science and a Lean Six Sigma certification.
As EVP, McWethy will continue to oversee key areas, including IT, marketing, lending and retail operations, guaranteeing operational excellence for stakeholders and alignment with the credit union's mission and goals.

David Frazier, president and CEO of Texans Credit Union, hired McWethy in 2020 with the vision to create a unique organizational structure prioritizing Texans’ member experience. McWethy’s career experience and dedication to ‘service through process’ makes him uniquely qualified to direct each of these areas, with the ability to collaborate and communicate under this structure.

“I knew Mike’s passion and knowledge of credit union operations could align our teams toward a single priority – a first-class member experience,” said Frazier. “While most credit unions have C-suite management direct their singular specialty and attempt to collaborate at the top level of the organization, our unique structure allows for a focused strategy executed with increased efficiency and collaboration.”

McWethy's commitment to enhancing member interactions, irrespective of the scale, complexity or simplicity, has remained steadfast over the past four years. “I am passionate about the moments that make a lasting impression,” said McWethy. “Creating these powerful moments requires ongoing strategic focus and the technology to support an elevated experience for every Texan."

Last year alone, Texans impacted over 25 member touchpoints of varying degrees. From implementing new products to improved communication channels, to increased automation, his ability to take a deep dive into each process has allowed for huge advances toward the strategic vision for Texans.
“We still have a way to go in elevating Texans to even greater heights,” said McWethy. “Team Texans continues to impress with the ability to adapt and innovate, and I am honored for this promotion but even more optimistic about Texans' ability to exceed industry expectations.”

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