Trellance Reshapes for the Future, Launches Three New Entities to Advance Credit Union Innovation

Tom Davis

​Trellance today announced that it has restructured to better support the credit union movement’s advancement in technology, data analytics and Credit Union Service Organizations (CUSOs) empowerment. Trellance will now operate as a holding company by separating its business lines into three newly established and distinct business entities: Rise Analytics, Optiri and ProBridge. Each of these entities expands on the foundation laid by the former Trellance analytics, cloud and talent divisions.
 
The new Trellance Cooperative Holdings, Inc. is dedicated to continuing to advance the credit union industry. By empowering CUSOs with essential capital resources, shared operational services and industry adoption assistance, it is driving innovation and marketability to strengthen the cooperative movement. Its mission is to accelerate the growth and impact of CUSOs, ensuring they have financial backing, infrastructure and the industry adoption necessary to deliver cutting-edge solutions for credit unions nationwide. Together, Trellance Cooperative Holdings and CUSOs are building a stronger, more resilient ecosystem for the future of financial services.
 
The change comes on the heels of two industry first initiatives launched by the Trellance team over the past two years. In 2023, Trellance leaders launched the Credit Union Data Exchange (CUDX), a collaborative platform that connects credit unions to a shared pool of data for more informed decision making and stronger predictive models. In 2024, the team created the EDGE Tech Conference, an annual event fostering the exchange of ideas and best practices to help design the credit union industry of the future.
 
Rise Analytics, Optiri and ProBridge, each led by tenured Trellance executives, will build on the momentum created by their teams over the past three decades in business. The business entities will serve the credit union industry, each with its own unique specialty.
 

• Rise Analytics transforms data into actionable insights that drive business success. By turning data into a strategic asset, Rise Analytics envisions a future where every decision is informed, impactful and delivers tangible results.


• Optiri is dedicated to enhancing credit union technology by delivering secure, scalable solutions that empower institutions to focus on exceptional member experiences. By reimagining technology's role within credit unions, Optiri is driving innovation and building resilient systems that foster sustainable growth.


• ProBridge’s specialized talent solutions empower clients to enhance operational efficiency and fuel growth. By delivering proven expertise and flexible resources, ProBridge positions itself as a trusted partner for ongoing success.

 
“The entities that thrive today are agile, comfortable with change and willing to do what it takes to continuously improve,” said Tom Davis, President and CEO of Trellance Cooperative Holdings, Inc. “Launching three distinct brands gives each of our talented teams the flexibility to innovate faster and in a way that is supremely relevant and hyper-personalized to each of their clients’ distinctive needs.”
 
The Rise Analytics, Optiri and ProBridge websites are now live. Visit them or Trellance.com to learn more about the next stage in Trellance’s evolution.

---