TruWest® Credit Union Unveils New Website, Enhancing Usability for Members

​TruWest Credit Union is excited to announce the launch of its newly reimagined website on Dec. 30. Developed in partnership with LT, an award-winning marketing and technology agency, the redesigned platform delivers an elevated digital experience tailored to meet the evolving needs of TruWest members.
 
The new website showcases a sleek, modern design with dynamic imagery that reflects TruWest’s dedication to creating an engaging and member-focused online experience. Built with usability at the forefront, the platform offers quick and seamless access to essential information and features, including accounts, credit cards, loans and other critical financial services. Additionally, the website introduces a robust financial education hub, offering a wealth of resources, tools and insights to empower members to make confident, informed financial decisions.
 
“Our new website represents a significant step forward in enhancing the digital experience for our members,” said Jennifer Kimmell, vice president and chief experience officer of TruWest Credit Union. “By collaborating with LT, we were able to create a platform that not only simplifies navigation but also provides meaningful resources designed to help our members achieve financial success. This effort underscores our commitment to continuous innovation and exceptional service.”
 
The redesign process included thoughtful member research and strategic collaboration with LT to ensure the site reflects the needs of TruWest’s diverse audience. Members will benefit from an intuitive main menu that prioritizes ease of use while maintaining a vibrant and engaging interface. The updated platform embodies TruWest’s forward-thinking approach, designed to serve as both a practical tool and an inspiring hub for financial growth.
 
“We put the user experience at the forefront of any web design,” shared Andy Parnell, president of LT. “With TruWest’s focus on ‘people helping people,’ our goal was to ensure the user experience felt personal and member-focused whether you were checking your credit card balance, financing your dream home or starting your child’s first savings account.”
 
This transformation reinforces TruWest’s mission to deliver member-focused solutions and innovative experiences. Members and visitors can explore the new website after launching on Dec. 30 at truwest.org.

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