UFCU Names Credit Union Leader Danielle Frawley as Chief Lending Officer

UFCU, one of Texas’s largest credit unions, has named Danielle Frawley as its Chief Lending Officer. Frawley brings extensive leadership in lending, member experience, and product strategy, and will play a key role in strengthening UFCU’s commitment to delivering accessible, affordable, and modern financial solutions to its Members.

In her new role, Frawley will lead Consumer Lending, Mortgage Lending, and Business Banking, and will also oversee Business Development. She brings a strong track record in lending transformation and member-centered innovation that will help advance UFCU’s purpose of empowering Members to achieve financial success and brighter futures.

“Danielle is a purpose-driven leader whose values deeply align with ours,” said UFCU President and CEO Michael Crowl. “Her leadership and insight will have a meaningful impact on UFCU and the Members we proudly serve.”

Frawley most recently served as Chief Growth Officer at Community Financial Credit Union, where she led enterprise strategy across lending, member experience, business services, and revenue generation. Her career also includes founding Lauderdale Collective, as well as executive roles at Fort Community Credit Union spanning lending, retail, marketing, and member experience. She has further contributed to the credit union movement through roles at the Filene Research Institute and Blackhawk Community Credit Union.
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Frawley is completing a Master of Arts in Creative Business Leadership at the Savannah College of Art and Design (SCAD). She holds a B.B.A. in International Business from the University of Wisconsin–Whitewater, is a graduate of CUNA Management School (CCUE), holds the Certified Senior Mortgage Examiner (CSME) designation, is a Credit Union Development Educator (CUDE), and was a Filene i3 innovator.

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