Union Credit Partners with MeridianLink to Simplify Lending and Grow Credit Union Membership

Barry Kirby

​Union Credit, the only marketplace for credit unions offering firm, pre-approved, one-click credit offers at the point of purchase, has announced a partnership with MeridianLink, Inc. (NYSE: MLNK), a leading provider of modern software platforms for financial institutions and consumer reporting agencies. This partnership aims to simplify the lending process for credit unions while driving member growth by meeting consumers where they are, at the digital point of sale.
 
Union Credit’s mission is to help credit unions attract new members by placing their competitive, pre-approved offers in front of consumers as they shop, creating a simpler, more convenient financing experience. Now, credit unions participating in the Union Credit marketplace can take advantage of direct integration into MeridianLink’s loan origination system (LOS) for streamlined lending and onboarding capabilities. This reduces manual data entry and eliminates redundant steps, allowing credit unions to process applications faster and at scale, ultimately increasing loan volume and member acquisition.
 
“Our goal is to simplify lending processes, turning them into a seamless, hassle-free acquisition tool for credit unions, while providing consumers access to an array of local financing options and all the great benefits of credit union membership,” said Barry Kirby, co-founder and CRO of Union Credit. “By reducing manual input and improving efficiencies for credit unions, we’re helping them grow their membership while redirecting resources to other strategic areas.”
 
Credit unions already using MeridianLink’s LOS now have seamless access to Union Credit’s marketplace, expanding their reach nationwide by delivering competitive loan offers directly at the point of sale on the major e-commerce and shopping sites that Union Credit has partnered with. This is particularly valuable for attracting younger members, like Gen Z, who represent 40% of the population but only 4% of credit union membership. By providing these consumers with easy access to competitive loan options directly on trusted digital platforms, credit unions can meet the expectations of today’s tech-savvy generation for convenience and simplicity, positioning themselves as a top choice for local financial services.

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