Vertice AI Closes Out First Quarter with Strong Customer Growth, Expanded Product Suite

Mitch Rutledge

​Vertice AI, a leading provider of AI-powered member growth solutions for credit unions, today announced a strong first quarter (Q1) with significant momentum. The company increased its customer base, contributing to overall enterprise growth by more than 30 percent. In addition, Vertice AI launched two new solutions designed to enhance member acquisition and engagement and strengthened its industry presence through strategic partnerships.
 
Seven new credit unions—including Timberland FCU, Benchmark FCU, MC Federal CU, Hidden Rivers CU, Hope South FCU, Steel Strong FCU, and PA Central FCU—partnered with Vertice AI in Q1 to improve member growth, retention, and acquisition. These credit unions are leveraging Vertice AI’s platform through the strategic partnership announced with Vizo Financial last year to gain deeper insights into member behavior, forecast future needs, improve cross-selling, and refine their outreach strategies.
 
“We needed a data-driven approach to not only understand our existing members but also to attract and engage new members in a meaningful way,” said Elba Arenas, CEO of MC Federal Credit Union. “Vertice AI’s platform gives us actionable insights to anticipate member needs, tailor our offerings, and personalize outreach at scale. We can move beyond traditional marketing strategies with this technology and make more informed, strategic decisions that support our long-term growth and deepen member relationships.”
 
Vertice AI launched two new solutions in Q1 – Vertice ACQUIRE and COMPOSE – further extending its ability to help credit unions optimize member relationships. Vertice ACQUIRE is designed to strengthen member acquisition strategies by using third-party data to identify prospects most likely to become long-term members and determine which products and services will best engage them. Vertice COMPOSE allows credit unions to scale personalization efforts by enabling hyper-targeted member outreach. This module streamlines the creation of NCUA-compliant marketing content across multiple channels, allowing credit unions to better engage different member segments.
 
Vertice AI also formed partnerships with prominent industry leaders to increase platform accessibility and visibility for credit unions. The company joined the Jack Henry™ Vendor Integration Program (VIP) to ensure seamless integration with Symitar and simplify platform implementations for credit unions. Vertice AI also joined the Velera Fintech Engagement Program, a curated network that connects credit unions with vetted fintech solutions, enabling them to innovate, streamline operations, and remain competitive.
 
Additionally, Vertice AI was recognized as a finalist in the Fintech Futures’ Banking Tech Awards USA for Best Personalization Solution, which reinforces its role as a leader in delivering member-focused customization solutions for credit unions.
 
“Credit unions are at a critical inflection point where leveraging data is no longer optional—it’s essential to compete,” said Mitch Rutledge, CEO of Vertice AI. “Our momentum in the first quarter reflects the industry’s recognition that data-driven decision making is key to both attracting new members and deepening existing relationships. Moving into Q2, our team remains focused on expanding platform capabilities, driving measurable impact, and supporting credit unions in building stronger, more personalized member relationships.”
 
Looking ahead, Vertice AI will continue to build on its Q1 momentum with new product enhancements, strategic partnerships, and an ongoing focus on delivering measurable value to credit unions. The team will also be active across industry events this spring, with attendance at the EDGE 25 Conference in May and a speaking engagement at the Carolinas Credit Union League’s MACCU Conference.

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