VyStar Credit Union Expands Partnership with FMSI to Advance Branch Performance Strategy

VyStar Credit Union, an FMSI client since 2018, is expanding its use of FMSI’s workforce and branch optimization platform to give branch teams deeper insight into performance across its network, helping members receive faster, more consistent service both in-branch and online.

As part of the expanded partnership, VyStar will join FMSI’s beta program for new AI-driven analytics, giving teams better visibility so they can serve members more effectively. Providing clearer insight into branch performance and service opportunities enables teams to take more informed action while strengthening the overall member experience.

The expansion comes as VyStar continues to see strong appointment-based scheduling activity across its branches, a trend the credit union has maintained even as appointment volume has leveled off as member preferences continue to evolve. VyStar remains focused on expanding digital and self-service options while ensuring members continue to have flexible, convenient ways to access support, whether they prefer in-branch, online or by appointment. 

“Our focus is always on delivering a better experience for our members, which is why we are excited about this next step with FMSI,” said Corey Kreuter, VP Member Experience Support Systems Product Management, VyStar Credit Union. “By using data to better understand how our branches operate, we can make smarter decisions that improve service, reduce wait times, and create a more consistent, accessible experience for every member, whether online or in person.”
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“VyStar has built a strong operational foundation and continues to evolve how it uses data, moving beyond day-to-day branch operations to uncover insights that help guide what comes next,” said Jacob Reeves, general manager, FMSI. “That's exactly the conversation our AI analytics work is built for, and we're glad VyStar is one of the first credit unions helping shape it.”