Wescom Financial Grand Opening Celebration at Knott’s Berry Farm Branch on April 29th – Honoring Members Impacted by the Wildfires

Wescom Financial's Knott's Berry Farm branch

Wescom Financial is hosting a grand opening celebration at Knott’s Berry Farm, taking place on Tuesday, April 29, 2025.

“Being the first financial institution to open a branch at Knott’s Berry Farm marks a significant milestone for Wescom, and we’re thrilled to be able to share this moment with our very own Wescom team members and the Southern California communities we support,” stated Ashley White, Senior Vice President, Chief Marketing Officer at Wescom. “We’ve also invited a select number of our members to this event who have been impacted by the wildfires. With the Eaton fire raging nearby our Pasadena headquarters, we understand the devastating impact – those affected deserve a day of fun and positive memories with friends and family as they recover.”

The Wescom Knott’s Berry Farm Branch, conveniently located in Knott’s California Marketplace, first opened its doors in September of last year. As the Official Banking Partner of the bustling Southern California theme park that attracts more than five million guests each year, Wescom’s invite-only celebratory day at the park will include a complimentary lunch at Mrs. Knott’s Chicken Dinner Restaurant, theme park character meet n’ greet / photo opportunities, giveaways and more.
"We're thrilled to have a Wescom Financial branch at Knott's Berry Farm. It benefits both our associates and our guests," said Jon Storbeck, Vice President and General Manager of Knott’s Berry Farm. “Wescom, like Knott’s, is an organization that values an exceptional guest experience. So, today we not only celebrate the formal grand opening, but also a great partnership."

To further support wildfire relief efforts and involve the Knott’s community, Wescom is launching a Knott’s Visa® Credit Card promotional offer. Active as of April 21st and running through May 31st, the financial institution will match dollar-for-dollar on all Knott’s credit card purchases, up to a total of $10,000 plus member contributions to benefit the Los Angeles Fire Department Foundation. Cardholders will also be automatically entered for a chance to win1 an unforgettable Knott’s experience – a four-pack of Gold passes and a one-night stay at the Knott’s Hotel – by making a Knott’s Visa® purchase during this timeframe. Cardholders receive one entry, regardless of the number of purchases made. To date, Wescom and its members have raised more than $214,000 for the Southern California wildfire relief efforts ($50,000 was a match from the financial institution).

The day’s events are scheduled as follows:

• 11:30 a.m.: Ribbon cutting ceremony at the Wescom Knott’s Berry Farm Branch.
  • Speakers:
    • Darren Williams, CEO and President, Wescom
    • Nick Villalobos, Knott’s Branch Manager, Wescom
    • Jon Storbeck, Vice President and General Manager, Knott’s Berry Farm
• 12 noon - 2 p.m.: VIP lunch reception at Mrs. Knotts Chicken Dinner Restaurant; meet-and-greet opportunities with beloved theme park characters and Wescom team members.
• 12:30 – 6 p.m.: Select guests are invited to Knott’s Berry Farm for rides and attractions, complete with all-day dining and drinks throughout the park.

​To learn more about Wescom’s partnership with Knott’s, please visit wescom.org/knotts for more details.

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