Whitepaper Reveals Intelligent Revenue Automation Generates $116.44 Per Digital User in Incremental Revenue

​DeepTarget Inc., the leader in Intelligent Revenue Automation for financial institutions, today released its new whitepaper, $116.44 Per User – Part 1: The Proven Revenue Value of Data & AI-Driven Digital Engagement. This report, the first of a two-part series, quantifies the revenue opportunity hiding within everyday digital interactions and presents the blueprint for automated growth.
 
The whitepaper finds that a financial institution with 100,000 digital users missed out on $11.6 million in annual product revenue. This significant revenue leak results from relying on outdated, "spray-and-pray" strategies built around broad segments and generic messages that fail to yield results.
 
DeepTarget's study shows that when digital traffic, such as login, transaction and other account holder interactions, is analyzed in real-time, financial institutions can deliver targeted communications that generate an average of $116.44 in incremental annual product revenue per digital user. This shift moves institutions from passive digital cost centers to active revenue engines.
 
The whitepaper includes real world results from Ohio Valley Bank, Eglin Federal Credit Union and Georgia United Credit Union. These institutions found success in moving from static digital messaging to AI-powered analytical communication that adapts to unique account holder needs.
 
"There's a widening divide rapidly forming between financial institutions activating their digital channels as revenue engines, and those distracted by incremental improvements to outdated approaches," said Preetha Pulusani, CEO at DeepTarget. "Institutions that are quick to adopt this strategy will thrive in today's market, and the ones treating digital engagements as a passive cost center will find themselves struggling in a market that rewards data intelligence and personalized experiences."
 
Download the full whitepaper here: $116.44 Per User – Part 1: The Proven Revenue Value of Data & AI-Driven Digital Engagement.

Part 2 of the whitepaper, $116.44 Per User – Part 2: Understanding Product Value – What Each New Account Actually Means, will be released in the first quarter of 2026.

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