Wednesday, December 4, 2013
Always an uplifting experience talking all things credit union with California & Nevada Credit Union League President and CEO Diana Dykstra. As we do every year around this time, we invite Diana and her positive personality to come on the show and talk a little CU shop. And did we ever this time addressing one of today's biggest issues credit unions are experiencing -- attracting the millennials who will soon be coming into their financial prime before we know it. A kind of credit union member succession plan, if you will.
Diana does a beautiful job dissecting this issue, along with myriad of other topics we put on the table. Don't miss this episode. Some great advice here. Enjoy!
Monday, December 2, 2013
#233: How Navy Federal generated $200 million via Facebook -- Navy Federal's Jennifer Sadler explains...
We're starting out December just right by flipping social media on its virtual head. And there's no better credit union to do that than Navy Federal Credit Union. Normally any whiff of a sales pitch in the general social media atmosphere is outright blasphemy, sending throngs of offended followers running for the hills. In Navy Federal's case, it was quite the opposite. The world's largest credit union used its Facebook page to help generate nearly $200 million in new loans and CDs -- and tack on a massive wave of new members to boot.
Who says social media is a waste of time? Navy Federal's Social Media Strategy/Marketing Communications Manager Jennifer Sadler shows us it isn't. It is well worth the investment -- and she discusses how your credit union can succeed in this maturing marketing area, as well. My head is still spinning at the numbers she shared. They are quite impressive -- even by Navy Federal's standards.
Many thanks to Jennifer for being on the show and sharing a great success story that many credit unions can hopefully echo. Check it out!
Navy Federal Credit Union Facebook page with all the results