CUbroadcast is a credit union talkshow. It is a collection of informative, online video interviews discussing today’s credit union issues and trends with some of the industry’s finest innovators, ambassadors, and game changers.
We interview industry leaders and experts nationwide from credit unions, CUSOs, vendors, regulators, league officials, media, and more. We get their take on the latest industry trends, what we can learn from the past, and how to keep this industry moving forward and better serving its millions of members now and well into the future.
We have also added a number of Video Services that will allow you to tell your story in a unique and refreshing way -- in an objective, non-scripted interview format that lends a ton of credibility to your message and organization. Let your audience see your story told through video. Nothing is more powerful or shareable than this medium in today's marketplace. Take advantage of this cost-effective, time-saving process to enhance your trusted leadership position for increased business and branding.
We're always looking for ways to make this industry better. If you have any input and expertise in this area, we want to interview you! Let's connect today at firstname.lastname@example.org.
Host: Mike Lawson
I'm a former editor/reporter for various news publications in and around the San Diego area: Copley News Service, San Diego Union-Tribune, SURFING Magazine, etc. Following my time as a journalist, I was introduced to the intricacies of the credit union industry working for Symitar Systems as the Marketing Communications Coordinator. I soon discovered how unique credit unions are -- actually helping each other instead of outright competing.
After working at Symitar for nearly a decade, I ventured into the semiconductor industry where I learned a tremendous amount about international marketing working with such companies as Intel, Motorola, Kyocera, Samsung, etc. But I soon found that I missed the humble, close-knit community of credit unions. So I founded the marketing firm DML Communications that focuses on helping credit union industry organizations better market themselves. We've been going strong now for almost 10 years -- and enjoying every minute of service.
I also found that I still enjoyed interviewing people: credit unions, vendors, association leaders, members, etc. I also like to work with video and technology. So I married the two and started the industry's first online interview show: CUbroadcast. So much fun it is!
In my "spare" time I teach media relations at University California at San Diego. I speak on various journalism, PR, marketing, and social media topics to credit union industry organizations nationwide. And I'm also a husband to a gorgeous wife, father of fab five kiddos (just added twins to the brood!), and love to play golf, surf SoCal waves, and race outrigger canoes in the Pacific Ocean.
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