You need to be relevant, right?
It's one of the most pressing issues for credit unions today -- being relevant. I hear this at each conference I attend, interviews I conduct, and stories I read. It’s what keeps many of us awake at night asking:
I want to help solve this relevancy issue for credit unions. I want to help eliminate the “Nobody knows about us” comments and turn them into: “Did you see what ABC Credit Union did, again?”
There are a myriad of channels to deliver your message today. But there’s one tool that effectively and efficiently works on just about any channel — and that’s video.
Other industries, including your competitors, are hitting home runs with video. Many credit unions are, as well — and you can, too. Video has repeatedly been proven to be an effective way to deliver your message. Numerous studies have shown that it consistently attracts, retains, and converts because “seeing and hearing” create a personal connection.
Many have said, even within our own industry, that credit unions are the best-kept secret. That's gotta stop today.
What has to start is...
Effectively telling your credit union's unique story?
Effectively sharing with the masses how cool credit unions are in an easily accessible way?
Effectively and consistently conveying the credit union difference?
But you don't tell it. You show it -- with video.
Video cuts through today's noise like a finely-tuned buzz saw. It's message slices to the core quickly and delivers the true meaning of why you do what you do -- while, again, creating a personal connection.
With the prevalence and ease video can be produced, posted, and viewed today, it is now a “have to” for your marketing efforts in 2017. Here are nine reasons why…
As you can see, these are not small numbers. They are significant needle movers to impact your audience.
According to eMarketer, digital video has been watched monthly by nearly 700 million people worldwide in 2016. That’s every month — and it will increase to 730 million per month in 2017.
There’s a reason why YouTube is the second largest search engine — right behind its owner: Google.
Truth is: These days, as much as I hate to say it being a writer, people would rather watch than read. Videos are quicker, take less effort, and, again, retain and convert consumers.
If this information piques your interest and you’ve been considering adding video to your marketing mix, CU Video Academy can help you get started and on your way to join those amazing stats. Or, if you’ve already started your video marketing efforts but need an extra boost, our CU Video Academy will help you, too.
This video marketing course for credit unions is based on my more-than-two-decades experience as a journalist, credit union industry marketer, video producer, etc. — along with conducting over 600 video interviews on CUbroadcast.
So, again, what are you doing now to enhance your relevancy?
What do you have planned for 2017 to accomplish this goal? Next year's budget meetings are around the corner.
If you don't have it on your list already, video is now a must in many marketing plans. So what are you doing with video?
If you haven’t started or already or have projects in the works, CU Video Academy can help spark new ideas or complement original ones. In CU Video Academy, we go into great detail on such items as:
With budget meetings around the bend, it’s nearly time to start planning for 2017. I know — already!
Let video be a major part of those plans to help eliminate your credit union being the best kept secret and becoming a primary financial resource for your members and prospective consumers.
Our 5-week course runs $397 and there are plenty of bonuses such as:
Click to register today and we'll send you your credit union will be ready to incorporate video productions that can:
Please contact me if you have any questions, comments, or need anything else.
This course is a 30-day, money back, guaranteed that will certainly enhance your current message delivery efforts and help keep you relevant in a crowded and competitive marketplace -- ultimately positioning your credit union as a trusted leader and that highly sought after primary financial resource.