​Contact: 
Sean Galli
[email protected]
254-423-0862
www.markarnold.com
Description:
On The Mark Strategies is a team of Avengers helping community financial institutions become the powerhouses they are destined to be. When you work with us, you get a group of experts who customize solutions to the particular needs of your institution. Services offered include strategic planning, branding, marketing help, training and more. Solve your growth problems when you book a free consultation today.
How Can On The Mark Strategies Help You Grow?
Growth. It’s often the biggest riddle challenging financial institutions today...and one that can’t go unsolved. In a market that is increasingly competitive, you need to figure out how to grow. Fortunately, success is within reach if you’re prepared to make some changes!

Whether a strategic dilemma or day-to-day marketing tactic, there are tools available to help catapult your institution into the next growth stage.
Marketing Assessment
It can be dicult to know what part of your marketing is working and what isn't. During the marketing assessment, we’ll take a thorough look at every aspect of your marketing and show you your blind spots. You’ll walk away with 10-12 recommendations you can start implementing to improve your marketing ROI right away.
Strategic Planning
Strategic planning often turns into a glorified, unfocused to-do list. Sometimes, the plan isn’t implemented at all. With a seasoned strategic planning facilitator, you will leave your planning session with a roadmap of where your institution is heading in the future. You’ll also get the tools and follow-up you need to keep your team accountable for executing your plans.
Branding
Financial institutions often think a brand is your logo or colors. But it’s not. Your brand is who you are, and you need substance behind your visuals if you want to resonate with others. Using our trademarked process, your team will craft your brand vision so that your entire sta knows, and buys into, what sets you apart. You’ll also identify key target audiences to help you focus your message and learn how to make strategic decisions with your new brand in mind. Then, you’ll use your strategic brand to create new visuals that connect with consumers.
Journey Mapping and Consumer Experience
Your employees smile at members. Your service is “good.” But service is more than being nice to your members or customers. Going through the journey mapping process will lead your sta to build a customized journey map for your institution, one that actually solves consumer pain points. You’ll walk away with a team who buys into your program and can deliver it consistently at every touch point.
Leadership Training
People don't leave organizations. They leave managers. Improve your managers' leadership skills, then you will improve your sta's retention. With leadership training, you’ll also build your bench and ensure people want to stay with your organization. You’ll increase accountability among your leadership team and watch them transform from managers into mentors.
Working Genius Productivity Assessment
You have people showing up to work...but they aren’t giving it
their all. Is it a problem with them? Or a problem with where they’re positioned in the workflow? Using the “Working Genius” tool, a productivity assessment reveals what types of work energize or frustrate employees. Then, you can place people where they thrive and reduce employee burnout, heightening productivity, effectiveness and institutional growth.
Creative Services
Most financial institution marketing teams, whether one person or five, are stretched thin. It’s impossible to execute strategic marketing initiatives when you’re also planning the canned food drive. Enlist a team that comes in and does the heavy lifting for you, including social media, graphic design and copywriting, so that you can focus your eorts and maximize time.
Websites
Websites today are considered outdated after three to five years. And considering your website is your one branch that’s open 24/7, it’s critical that it drives dollars. The website redesign process will leave you with a website that matches your brand and furthers your strategic goals. Plus, it will drive sales without being a glorified brochure.
Download PDF below for all the details...
3problemskillingyourcreditunion.pdf
File Size: 59 kb
File Type: pdf
Download File
Download PDF below for all the details...
otmscasestudybruniwyo.pdf
File Size: 113 kb
File Type: pdf
Download File
Download PDF below for all the details...
otmscasestudykellycfcu.pdf
File Size: 102 kb
File Type: pdf
Download File