Part 3: How PSCU's 'Make Your Money Matter' Campaign Capitalizes on 'Big Insight' and SMAC...In the final part of this series, PSCU's President & CEO Mike Kelly and GTE Financial's AVP of Marketing Jennifer Maxfield discuss how yoga, Big Insight, and SMAC coupled with the "Make Your Money Matter" campaign can enhance a credit union's connection with its community and Millennial audience for future success. It's all about organic growth without being too salesy. (6:19)
Visit: www.pscu.com www.gtefinancial.org www.makeyourmoneymatter.org |
Part 2: Why PSCU's 'Make Your Money Matter' Successfully Leverages Social Media to Connect with Community and Millennials... |
In part 2 of our "Make Your Money Matter" series, PSCU's President & CEO Mike Kelly and GTE Financial's AVP of Marketing dive deeper into the social media efforts that are the backbone of the MYMM campaign -- along with the reasons why they went this route and how they are effectively leveraging the networks for other credit unions to emulate. (5:26)
Vist: www.pscu.com www.gtefinancial.org www.makeyourmoneymatter.org |
Part 1: How PSCU's 'Make Your Money Matter' Campaign Helped GTE Financial Connect with Millennials... |
In the first of this three-part series, PSCU President & CEO Mike Kelly and GTE Financial's AVP of Marketing Jennifer Maxfield set the stage on what the "Make Your Money Matter" campaign is all about, how it works, and how it can benefit credit unions in connecting with their community and the Millennial audience for long-term success.
Vist: www.pscu.com www.gtefinancial.org www.makeyourmoneymatter.org |