Larky, a fintech provider helping financial institutions proactively connect with their audience in the right place and at the right time, has released the second issue of The Larky Lowdown report. This quarterly report centers on push notification use within the financial services industry and shares intriguing data insights on the impact of this unique communication channel. “Financial institutions can leverage push notification technology in a myriad of different ways, and we highly encourage our clients to use a wide range of messages to effectively engage their account holders,” said Kurt Schaldenbrand, Chief Technology Officer and VP of Product at Larky. “This iteration of the Larky Lowdown explores the varying message categories commonly used by financial institutions, which includes Brand Awareness, New Product Promotion, Current Product Expansion, Operational Announcements and Community Events.” Several push notification message categories indicated strong engagement results, as seen via tap-through rates. Report findings include:
Each issue of the Larky Lowdown report focuses on a particular area of push notification usage among both banks and credit unions. The quarterly report is freely available for download from the Larky website.
1 Comment
|
Author: Mike LawsonMarried to a most gorgeous and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple. Archives
May 2024
Categories |