CU Strategic Planning Chief Strategic & Advocacy Officer Mike Beall joined us in our virtual studios to discuss the latest news on the Trump Administration's proposal to gut the CDFI fund from $258 million down to $19 million -- which has a many folks in the credit union industry concerned to say the least.
To get the inside scoop on what's going on here, Mike, who's a native of Washington, D.C., explains what's really happening and the strides that must be taken to actually see it through. Suffice to say, he remains optimistic because of the massive support CDFI has on Capitol Hill.
But we did talk hypothetically if it were to occur -- the effect it would have on credit unions and low- to moderate-income members nationwide. We also discussed what credit unions can do in the meantime to challenge the move and to be ready just in case.
NAFCU Chief Economist and Director of Research Curt Long joined us to digest 2016 industry performance, along with providing a glimpse on the economic outlook for 2017 -- which includes more interest rate hikes, inflation, and more.
The second half of our conversation focused on housing and what credit unions can do to gear up for the looming home buying season when it comes to effective mortgage lending. Curt provides a few takeaways that credit unions can use to prepare for the coming months ahead.
Mastercard Executive Vice President John Ainsworth and Best Innovation Group President/Founder John Best joined us on the Studio Lounge to discuss the launch of a really cool service called Setit Credit -- a card management tool designed to improve cardholder experience in an easy to use and secure platform. Pretty revolutionary stuff here, so check it out and let us know your thoughts.
Marketing departments worldwide have to continually validate their worth to carry on creating and executing effective campaigns. Credit unions are no different. Gone are the days of placing an ad in a newspaper and hoping works. Today's online world has changed that "strategy" forever.
With analytics going mainstream, marketing departments can now fine tune campaigns with extreme precision and garner some impressive ROI results, as well -- which helps when providing campaign reports in the Boardroom.
To bring this scenario to light, we invited Financial Center First Credit Union SVP/Chief of Sales and Marketing Daniel Kavanaugh to come on the show. Dan provided an award-winning case study on how his credit union's marketing department has leveraged analytics to enhance their campaign performance -- and rectify the ones that took a turn for the worse.
Dan provides us with results, goals, and advice for other credit unions looking to achieve similar performance. Check it out and let us know your thoughts.
Most credit unions, if not all, are aiming for the Millennial crowd as we've read over and over again the last four or five years. But this young group still seems to be somewhat elusive to many organizations -- financial services or not. Credit unions, in this case, continue to search for that magic bullet.
Well, we discovered an organization called American Student Assistance (ASA) that has partnered with Glatt Consulting in offering another arrow to your credit union's catch-a-Millennial quiver called Salt®. According to ASA, Salt is a co-branded platform your credit union can deploy to connect young members to unbiased financial advice, interactive money management lessons, college debt counseling, and plenty more.
To learn more about this financial education platform, we invited ASA's COO Sue Nathan and Glatt Consulting's Founder Tom Glatt on the program. Both Sue and Tom are huge education advocates, which makes this partnership perfect for credit unions to succeed in getting a big boost to attract more Millennials. Check it out and let us know what you think.