#143: TMG's Jeff Russell discusses how CUs can boost their card programs' loyalty and activity via effective rewards programs (pt.1)...
It's been a mega-dork week for me on a colossal level here at the palatial CUbroadcast studios. First, the CUbroadcast Twitter account was hacked, sending followers ridiculous DMs all day long. My apologies once again, everybody. Second, when I recorded the much-anticipated interview with TMG Financial Services Jeff Russell, I completely left myself out of the video having the recording software on the wrong setting. Now, that may be a good thing, keeping my goofy mug out of the picture and having Jeff provide his infinite card rewards program wisdom on center stage. So, visibly, this show may work after all. :)
Content-wise, this show is loaded with Jeff providing takeaway after takeaway on card rewards programs based on TMG's latest white paper -- "Creating Engagement and Loyalty: How to Reward Yourself and Your Cardholders". Some of the show's highlights include:
• Why the "Big 6" banks are vulnerable,
• Lessons learned in rewards programs,
• Hurdles in today's card programs, and more.
This was an extended discussion, so I split up this program into a two-parter. Enjoy part 1!
Ok, file this one in the "better late than never" category, as I just unearthed my interviews from the 2012 ACUC in San Diego a few months ago. Yes, they are a bit in the past, but they are still very pertinent. In this quick interview, CUNA's SVP of Legislative Affairs Ryan Donovan discusses his timely session "2012 Elections: Implications for Credit Unions?" Some very interesting and surprising takeaways in this session and interview with Mr. Donovan. Check it out!
There's always something mighty interesting percolating at the CU Water Cooler Symposium. Back for its third year, this show needs no good luck charm; it's already a bonafide hit -- and nearly sold out (4 tickets left!). To find out what all the fuss is about, we invited the Symposium's Co-Creator, Currency Marketing's Tim McAlpine, on the program. Tim, who reminded me that he is probably CUbroadcast's top recurring guest, provided us with a quick rundown of the show's "who's who" of guest speakers and their sometimes controversial, but always fascinating, topics. He also described what makes the Symposium so unique and inviting. In addition, this year Tim has invited a few folks from outside the credit union industry to provide their fresh perspectives, which should create quite a thought-provoking discussion for sure. Always a jolly, yet highly informative, time when Tim comes on the show. No wonder he's on all time. Check it out!
We have Finovate's Eric Mattson on the program a couple times each year to talk about how his Finovate shows are evolving and, more importantly, what new technology is coming down the tracks for the financial services industry. Next week Finovate will be back in New York City (Sept. 12-13), where it all started a few years ago, to showcase another 64 financial technology companies vying for bank, credit union, and even VC business. Eric's rapid-fire shows (7-minute presentations) have rapidly grown in popularity and expanded to new locations, as well. Last year, Finovate set up it's entertaining and informative event in London for the first time with great success. Later this year (Nov. 6) the show will be held in Singapore for the first time. So it's safe to say Finovate is one of the premiere, global financial technology shows occurring today. Always a pleasure having Eric on the show to provide us with his forward-thinking perspective on where financial services are headed. Enjoy the program!
Mike Lawson, Host
Married to a most gorgeous and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.