#339: Staff empowerment one of the keys to Credit Union of New Jersey's recent success, VP Robin Hickey explains...
Credit Union Times latest Women to Watch recipient Credit Union of New Jersey's Vice President of Marketing/Business Development Robin Hickey joins us on the program to discuss some of the keys to her credit union's success last year -- along what her role was in helping drive that success. Robin provides a myriad of examples, as well as some failures from which she learned important lessons to overcome and exceed expectations.
In addition, we also talked about a unique partnership/CUSO her credit is involved in to implement a new core processor later this year. Credit Union of New Jersey and two other credit unions have teamed up to pool their resources -- as only CUs can -- to purchase and install a new core processing system. This joint effort allowed the credit unions to incorporate new technology, when normally they may not have been able to by themselves. Great teamwork story, as well.
Lastly, Robin pools her past experiences and provides some sound marketing and business development advice for other CU marketers out there looking for a leg up in an increasingly complicated and competitive market. Check it out!
Credit Union Times Women to Watch
Short on time? Watch the trailer below...
Mike Lawson, Host
Married to a most gorgeous and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.