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SF Fire Credit Union Launches Alkami’s New Out-of-the-Box Campaigns That Simplify and Accelerate Targeted Marketing for Financial Institutions

6/20/2025

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Alkami Technology, Inc. (Nasdaq: ALKT) (“Alkami”), a leading cloud-based digital banking solutions provider for financial institutions in the U.S., announced the release of Out-of-the-Box Campaigns, a new feature within its Data & Marketing Solution. Designed specifically for banks and credit unions, Alkami’s Out-of-the-Box Campaigns streamline the campaign audience segmentation process for financial marketers to launch targeted, high-impact, multi-channel engagements in just minutes.

Built on proven, data-driven use cases, these prebuilt campaigns eliminate the complexity of traditional marketing execution. Financial institutions can quickly identify their goal, select the right media channels, and go live without advanced setup, technical expertise, or lengthy planning cycles.

“The ability to launch data-driven campaigns quickly—without starting from scratch—has the potential to enhance our marketing efficiency and deepen engagement across key member segments,” said Olivia Rothschild, marketing manager at SF Fire Credit Union.

“One of the biggest challenges marketers face is moving from strategy to execution quickly,” said Mazen Letayf, vice president, customer lifecycle management and data solutions at Alkami. “Our Out-of-the-Box Campaigns empower financial institutions to launch successful, targeted campaigns confidently and quickly, that drive results and demonstrate measurable success.”

Each campaign is designed to address key marketing objectives, such as deposit growth, loan engagement, account holder activation, and recurring revenue. Marketers can easily act on opportunities like identifying personal account holders who may need a business account, or prompting users to enroll in recurring payments, all while tracking performance automatically.

Key features of Alkami’s Out-of-the-Box Campaigns include:
  • Prebuilt, ready-to-use campaigns, aligned with specific financial institution growth goals
  • Strategic guidance and best practices to support high-performing targeting and messaging
  • Automated performance tracking for real-time insight into campaign effectiveness

Alkami’s Data & Marketing Solution is a key component to its Digital Sales & Service Platform, where Anticipatory Banking – moving beyond personalization to anticipate the needs of account holders – is foundational for financial institutions to deliver intentional campaigns at the right time. The Solution provides full funnel capabilities to grow deposits, drive lending, expand commercial opportunities, and deepen account holder engagement. To learn more, click here.

Alkami has been certified by J.D. Power in 2024 and 2025 for providing “An Outstanding Mobile Banking Platform Experience.”1
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Tyfone, OMNICOMMANDER Partner to Enhance Digital Marketing Solutions for Clients

6/20/2025

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Digital banking solutions provider Tyfone today announced it has partnered with OMNICOMMANDER, the industry leader in digital marketing solutions for financial institutions (FIs), to offer expanded digital marketing services.

OMNICOMMANDER is a veteran-owned and operated digital marketing company focused on offering integrated website and marketing services for FIs. The company’s comprehensive suite of services empowers financial institutions (FIs) to take control of their digital presence and manage their websites within a single, unified ecosystem. By pairing website and marketing services with Tyfone’s innovative digital banking platform, FIs can ensure their experiences are ADA compliant and feel cohesive across an institution’s banking platform, website and other communication channels.

“OMNICOMMANDER believes that a financial institution’s website is its 'digital branch’ and a critical gateway that should offer seamless access to the financial services they provide,” said Eric Isham, Founder and CEO of OMNICOMMANDER. “It’s not just about functionality, it’s about creating a user-friendly, intuitive experience that reflects each institution’s unique brand and story.

“In today’s ever-competitive environment, banks and credit unions need to leverage strategic marketing and branding efforts to differentiate themselves. Together with Tyfone, we are helping financial institutions deliver a unified and meaningful digital presence across all their platforms and marketing channels.”
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“A financial institution’s website is the ‘front door’ for potential account holders; it’s where they form their first impression and determine whether to bank with the institution,” said Jared Kopelman, Director of Strategic Partnerships at Tyfone. “As our clients deploy their new Tyfone digital banking offerings, our partnership with OMNICOMMANDER ensures that those account holders can easily access their digital banking platform, and FIs can continue to elevate their digital presence and engagement.”
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Synergent Names Tyler Hudson as President

6/19/2025

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PictureTyler Hudson
​Synergent®, a leading service bureau for credit unions nationwide, is pleased to announce the appointment of Tyler Hudson as its new President, effective immediately. Hudson succeeds Randy Stolp, who helped expand Synergent’s reach as a trusted provider of payments, marketing, and core services to credit unions across the country. The Board of Directors extends its heartfelt gratitude to Randy for his dedicated service to the organization. Hudson’s appointment underscores the Board’s commitment to bold leadership, purposeful innovation, and deepening partnerships across the credit union movement.
 
A longtime Synergent executive with 23 years of experience in the credit union industry, Hudson brings a rare combination of deep technical knowledge, operational insight, and broad industry perspective to the role. This blend of experience—working within credit unions and supporting them—gives Hudson a strong understanding of the challenges and opportunities facing credit unions today. His appointment signals forward-looking momentum for Synergent as it continues to serve credit unions with purpose and innovation.
 
“Tyler has made a lasting impact at Synergent,” said Joe Gervais, Chair of the Synergent Board of Directors. “From his early work as a programmer to his recent leadership roles as CIO, COO, and EVP, he’s demonstrated a remarkable ability to connect strategy to execution. He’s thoughtful, steady, and trusted by both our employees and our credit union partners. There’s no one better prepared—or more committed—to lead Synergent into its next chapter.”
 
Hudson first joined Synergent in 2005 as a Programmer Analyst, having previously worked on the front lines at a credit union in California and in a support role at Jack Henry’s Symitar division. At Synergent, he advanced through a series of leadership positions in technology and software delivery before briefly leaving to serve in a senior role at a credit union in New Hampshire. Since returning to Synergent in 2022, he has held key executive roles—including Vice President of Software Delivery, Chief Information Officer, Chief Operating Officer, and most recently, Executive Vice President—helping lead the organization through a pivotal period of transition. In every role, Hudson has earned the trust of both Synergent’s employees and its credit union partners through his steady leadership and strategic clarity.
 
“I’m honored to step into this role and excited about the path ahead for Synergent,” said Hudson. “This is a moment of tremendous opportunity. We have the right people, the right partners, and the right mission. I look forward to working alongside our exceptional team to serve credit unions in ways that are more innovative, more meaningful, and more impactful than ever before.”
 
As President, Hudson will lead Synergent’s continued evolution as a true partner to credit unions—expanding service capabilities, advancing innovation, and fostering a culture rooted in collaboration, trust, and purpose.

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State Employees’ Credit Union of Maryland Partners with MANTL to Give New and Existing Business and Retail Members a Seamless Account Opening Experience

6/18/2025

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PictureNathaniel Harley
MANTL, an Alkami solution team and leading provider of account origination technology, today announced a partnership with State Employees’ Credit Union of Maryland (SECU), a $5.7B credit union with 23 financial centers across Maryland, to enhance its in-branch and online account opening processes for businesses and retail members. This partnership will allow SECU to seamlessly open new member accounts on any banking channel, at any time, and demonstrates SECU’s commitment to giving its business members, retail members, and employees the best possible banking experiences. 

SECU is also a customer of Alkami Technology, Inc. (Nasdaq: ALKT) (“Alkami”), a leading provider of cloud-based digital banking solutions for financial institutions in the U.S. SECU leverages Alkami’s Digital Banking Platform to provide a seamless, innovative, and user-friendly digital banking experience. SECU will benefit from the combined power of MANTL and Alkami—two solutions that are part of the digital sales and service platform—to drive growth, provide a best-in-class user experience, and streamline operations throughout the entire account holder lifecycle. This position brings multiple use cases for SECU to deliver a cohesive, end-to-end experience that delivers greater customer value and increased revenue.

SECU will leverage Consumer Deposit Origination by MANTL to transform the online account opening experience and streamline the in-branch experience for members and employees. With MANTL, SECU will remove friction from its current account opening process, empowering members to open a new deposit account, typically in less than 5 minutes, and with a superior account opening experience (and typically within 10 minutes for in-branch experiences). By serving a wider audience of consumers across digital channels and providing a simple and intuitive account opening experience, SECU will drive deposit and new member growth.

Business Deposit Origination by MANTL will allow SECU to better attract, serve, and deepen relationships with businesses across its target markets. Businesses of all sizes will be able to seamlessly and securely open a new business account on any device or any channel, including online, on a mobile application (app), in-branch, or in the field. Adaptive workflows and automated, real-time decisioning on the MANTL platform will reduce friction in the application process and keep operations streamlined, so SECU can better focus on serving the needs of its business members.
​
"At SECU, we pride ourselves on our commitment to cutting-edge digital solutions for our members and employees. Credit unions are built on a foundation of putting people first, and we look forward to reimagining our account processes with the help of innovative partners like MANTL," said Jason Reimer, executive vice president, chief infrastructure and experience officer at SECU. "SECU members across Maryland will be able to utilize sensible, real-time digital solutions that seamlessly improve member experiences in our financial centers and online."

By integrating MANTL with its core processing system, SECU will now be able to automate over 85% of application decisions, including Know Your Customer (KYC), Anti-Money Laundering (AML), Bank Secrecy Act (BSA), product service ordering, funding, and core booking, to create efficiencies and keep manual processes to a minimum.

“MANTL is thrilled to partner with the largest credit union in Maryland to modernize its retail and business account opening process across all of its banking channels,” said Nathaniel Harley, co-founder and president at MANTL. “By empowering both members and employees with faster, more intuitive experiences, SECU is demonstrating a bold commitment to innovation and banking accessibility that aligns with MANTL’s mission to transform banking and strengthen communities.”

For more information on SECU and to view current deposit offerings, visit here. 

For more information on MANTL or to schedule a demo, visit here.

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STATEMENT from America's Credit Unions on GENIUS Act passage

6/17/2025

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PictureJim Nussle
“America's Credit Unions thanks the U.S. Senate for passing a clean GENIUS Act. Keeping poison pill amendments out of the bill protects consumers, small businesses, and financial institutions. Credit unions are here to strengthen Main Street, and we appreciate that senators said 'no' to Senators Marshall’s and Hawley’s unrelated and unproductive amendments that did not go through proper consideration in the standard legislative process. We urge the House to pass the companion STABLE Act without any amendments. As a clean bill, this will allow consumers to enter the digital era of currency and credit unions interested in providing these services will be able to meet their members' needs. We appreciate Congress for recognizing the need for parity among financial institutions in this space.”
​
– America’s Credit Unions President/CEO Jim Nussle 

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Glendale Area Schools Credit Union Launches Mahalo’s Thoughtful Banking® Platform to Upgrade Member Experience, Attracting Next-Gen Users

6/17/2025

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PictureDenny Howell
​Glendale Area Schools Credit Union (‘Glendale Area Schools’) has gone live on Mahalo Banking’s Thoughtful Banking platform, marking a major step in its strategic plan to modernize its technology and deepen engagement with digitally-driven members.
 
The implementation, which coincided with Glendale Area Schools’ core conversion to Corelation Keystone, provides members with a streamlined and intuitive digital banking experience. This next-gen platform offers members access to a variety of important financial tools, including FedNow-enabled P2P transfers, mobile-first account opening and loan applications, and enhanced card management.
                                                                  
“We knew that a smooth, mobile-friendly member experience had to be at the center of our digital transformation,” said Wesley Walton, CEO of Glendale Area Schools. “Our members can already feel the difference with the launch of Mahalo’s Thoughtful Banking Platform. Its ease of use, speed, and security reflect our goals as an organization and help us better meet the expectations of younger, digital-first users."
 
The launch reflects a strategic push by the credit union to grow its digital presence and reconnect with younger demographics, particularly Millennials and Gen Z, who value mobile convenience and self-service options. Mahalo’s flexible platform positions Glendale Area Schools to meet evolving digital demands while remaining agile for future enhancements.
 
“Glendale Area Schools is committed to building long-term loyalty through meaningful, tech-forward engagement,” said Denny Howell, COO of Mahalo. “Their leadership recognized that true digital value comes from both innovative features and by creating a trusted, reliable experience that supports members’ everyday financial lives. We are proud to provide the credit union with a solution that meets this need and supports deeper member connections.”

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Metallicus Launches Stablecoin Pilot Program for Credit Unions

6/16/2025

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stablecoin pilot
​ Metallicus, a leader in blockchain technology for financial institutions, today announced the launch of its Stablecoin Pilot Program, a first-of-its-kind initiative designed to allow credit unions to explore the operational and strategic benefits of stablecoins. 

The pilot is available exclusively to participants of the Metal Blockchain Banking Innovation Program, a collaborative incubator supporting financial institutions looking to upgrade to a blockchain based infrastructure. The network now includes 750+ credit unions, through credit union leagues, CUSOs and fintechs globally.

The program enables credit unions to simulate stablecoin transactions using sandbox wallets and a test-issued, credit-union-branded stablecoin. 

No real funds are used, and no custody of digital assets is required. This gives institutions a secure, risk-free environment to experience how stablecoins can significantly improve speed, security, and transparency in areas such as internal settlement, member payments, and peer-to-peer credit union transactions.

“We have created an environment where credit unions can build operational knowledge and test real-world scenarios—from internal treasury to peer-to-peer credit union transactions,” said Marshall Hayner, CEO of Metallicus. “The goal is to provide a pathway from education to execution, supported by compliant infrastructure.”

The launch comes at a pivotal moment in the evolution of digital financial regulation. In May 2025, the U.S. Senate advanced the GENIUS Act, a bipartisan stablecoin regulatory bill that proposes clear frameworks for issuance, consumer protection, and compliance. As the industry awaits final guidance, many financial institutions are evaluating how to adapt and position themselves to take advantage of future opportunities in the tokenization of money.

The Metallicus Stablecoin Pilot Program is actively onboarding its first few credit unions, with broader participation expected in the coming months. There is no cost to participate for current Banking Innovation Program members. 

What Credit Unions Will Gain:
  • Hands-on access to stablecoin infrastructure built for financial institutions
  • Clarity around compliance, without needing to touch custody
  • Real scenarios to evaluate faster payments, reduced costs, and streamlined treasury operations
  • A foundation for future deployment — on permissioned or public Metal Blockchain infrastructure

Credit unions not yet enrolled in the Metal Blockchain Banking Innovation Program are encouraged to reach out for eligibility and enrollment.

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STATEMENT on Senate Finance Budget Reconciliation bill provisions from America's Credit Unions...

6/16/2025

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PictureJim Nussle
“America’s Credit Unions, leagues, credit unions, and the 142 million consumers our industry serves thank Senate Majority Leader John Thune and Senate Finance Committee Chairman Mike Crapo for understanding the credit union difference and protecting the credit union tax status in H.R. 1. Credit unions have tremendous impact on Main Streets across the country and work every day to strengthen our communities and people's lives. We appreciate the Senate Finance Committee’s support and will continue to keep the momentum until the bill is sent to the President’s desk."  – Jim Nussle, America’s Credit Unions President/CEO
 
Additionally for your convenience, I am attaching an email sent earlier today to the U.S. Senate showing our continued efforts to protect the financial well-being of credit unions and the 142 million Americans who rely on them. Also included is a roundup of America's Credit Unions' advocacy effort to ensure the U.S. Senate kept the credit union tax status secure:
 
America's Credit Unions has been preparing a unified advocacy strategy for tax policy discussions for the past year, recognizing that many of the 2017 Tax Cuts and Jobs Act provisions would expire in 2025. America's Credit Unions PAC, in partnership with leagues, identified credit union champions to support during the 2024 election cycle. Following the presidential election, the credit union industry came together to further develop its tax strategy.
 
Through the Don't Tax My Credit Union campaign, which began laying the groundwork with lawmakers during swearing-in events in January, America's Credit Unions, leagues, and credit unions have:
 
  • Met with Senate Majority Leader John Thune, Speaker of the House Mike Johnson, House Majority Leader Steve Scalise, Senate Finance Committee Chairman Mike Crapo, House Ways and Means Committee Chairman Jason Smith, House Financial Services Committee Chairman French Hill
  • Met with the White House National Economic Council, Office of Management and Budget, and Treasury Department (6x)
  • Contacted all Senate offices with key data on the credit union difference
  • Generated more than 850,000 grassroots letters directly to lawmakers
  • Launched digital ad campaign targeting key tax writers and congressional leaders that has generated over 128 million ad impressions and engaged over 191,000 activists

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Origence Enhances arc OS Platform Underwriting with Experian’s PowerCurve Decisioning Integration

6/16/2025

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PictureAlex Bogoeski
Origence, a leader in credit union lending technology, announced the integration of Experian’s PowerCurve® decisioning suite into the Origence arc OS loan and account origination platform. This integration brings additional capabilities to the robust features of Origence arc OS decision.

Experian’s PowerCurve decisioning suite leverages its comprehensive data, advanced analytics, and expertise to help drive automated and more informed lending decisions. This collaboration, along with existing integrations with Zest AI and Scienaptic AI, further solidifies Origence’s commitment to provide credit unions with next-gen intelligent underwriting technologies.

“Origence is committed to offering credit unions an exceptionally robust decisioning solution,” explained Aleks Bogoeski, SVP of Product Strategy at Origence. “By integrating with Experian’s PowerCurve decisioning suite, we enhance the power and flexibility of Origence arc OS decision, empowering credit unions with advanced predictive insights and automation with access to alternative data sources.”

“By integrating Experian’s PowerCurve decisioning suite into Origence’s platform, credit unions can help drive greater financial inclusion with enhanced decision-making capabilities,” said Scott Brown, Group President, Experian Financial and Marketing Services. “With the power of advanced analytics and machine learning available through this integration, credit unions can make more informed decisions, mitigate risk and offer tailored financial solutions to their members.”

Origence arc OS is designed to empower credit unions with best-in-class credit decisioning, operational efficiency, and scalability, all while supporting long-term business strategies. By integrating intelligent underwriting technologies such as Experian’s PowerCurve decisioning suite, Zest AI, and Scienaptic AI, credit unions using Origence arc OS have endless ways to transform their lending and underwriting. The result is an incredibly versatile loan origination system built for the challenges of today’s AI- and digital-first lending operations.

The integration is now available to credit unions utilizing Origence arc OS for consumer lending, including auto lending. For more information, visit www.origence.com.

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Happy Money Secures $500 Million Purchase Agreement Led by Fortress Investment Group and Edge Focus to Expand Access to Responsible Lending

6/16/2025

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PictureMatt Potere
​Happy Money, a leading consumer finance company dedicated to empowering individuals through responsible lending, today announced a forward flow purchase agreement whereby funds managed by affiliates of Fortress Investment Group (“Fortress”) and Edge Focus will purchase up to $500 million of Happy Money loans. This forward flow purchase agreement will provide flexible and scalable capital to fuel the expansion of Happy Money’s personal loan product, enhancing the company’s ability to serve more consumers and meet the growing demand for its loans.
​

This funding agreement comes as U.S. consumer credit card balances reach record highs, reinforcing the need for lending solutions that save borrowers time and money. Under the agreement, funds managed by affiliates of Fortress, a leading global investment manager, and Edge Focus, a fast-growing consumer credit-focused asset manager, will purchase personal loans facilitated by Happy Money.

“We believe that Happy Money’s strong underwriting, data-driven approach and proven track record in lending make this forward flow agreement a compelling investment opportunity for our fund investors,” said Bart Stankiewicz, Managing Director at Fortress Investment Group. “We’re energized about supporting Happy Money’s continued growth in delivering meaningful financial solutions for borrowers while seeking to generate value for our investors.”

Happy Money has built a fully digital lending platform that provides consumers with personal loans designed to help them pay off credit card debt faster and more affordably. To date, the company has originated over $6 billion in personal loans, empowering more than 300,000 individuals nationwide to take greater control of their financial futures while offering lending partners assets that have the potential to enhance portfolio diversification and provide strong risk-adjusted returns.

“Happy Money offers an industry-leading debt consolidation solution that prioritizes consumers’ best interests while ensuring strong portfolio performance for lending partners,” said Sean Mills, Chief Technology Officer of Edge Focus. “Our new agreement with Happy Money and Fortress enables us to invest in high-quality loans that provide a path to financial stability for thousands of consumers.”

The new capital from Fortress and Edge Focus will allow Happy Money to scale efficiently, enhance marketing reach and serve an even broader range of consumers seeking relief from high-interest credit card debt. The agreement will help build on the strength of Happy Money’s lending program and its continued momentum in the market, with the 2025 FinTech Breakthrough Awards recently recognizing Happy Money as the Best Consumer Lending Company.

“At Happy Money, we’re on a mission to use lending as a force for good, and this funding agreement will increase our capacity to help even more people improve their financial well-being,” said Matt Potere, CEO of Happy Money. “Partnering with Fortress and Edge Focus strengthens our ability to meet the rising demand for responsible lending and expand access to debt consolidation solutions that put borrowers first.”

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    Author: Mike Lawson

    Married to a most gorgeous and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.

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