 Preetha Pulusani DeepTarget Inc., a transformational financial services company that provides Growth As A Service (GRaaS) to community financial institutions, today released its most recent white paper, “The Real Cost of Neglecting Digital Real Estate in Online and Mobile Banking.”
Click to download Online and mobile banking platforms are not just convenient tools for customers to access their accounts and make transactions. They are also valuable digital real estate (the online space that a business or organization owns and controls) for financial institutions to communicate with their customers and prospects and offer them personalized and relevant information, advice, and solutions. However, many financial institutions are failing to leverage this digital real estate effectively and are missing out on a huge opportunity to increase customer satisfaction, loyalty, and profitability. In this whitepaper, the cost of neglecting digital real estate in online and mobile banking is explored, as well as some best practices on how FIs can effectively harness their digital real estate. Financial institutions need to adopt a more strategic and customer-centric approach to communicating personalized offers and messages to their account holders while they bank. This includes using data and analytics to segment and target customers, using technology and automation to deliver timely and relevant communication and using feedback and testing to optimize communication performance. “Digital real estate is an important tool for FIs to use to help attract, engage and retain customers, while also generating leads, sales and revenue,” said Preetha Pulusani, CEO, DeepTarget. “The online and mobile banking platform is the most important type of digital real estate for FIs as this is where customers access accounts, make transactions and pay bills, making this a prime opportunity for FIs to communicate with personalized offers and messages and solidify themselves as trusted advisors, increasing loyalty and profitability.” This report also highlights an in-depth case study of a U.S. financial institution’s digital consumer engagement strategy. Altana Federal Credit Union wanted to focus on member relationships and loyalty to provide an unmatched experience to their members and help them achieve their financial goals. The credit union developed several electronic campaigns using DeepTarget’s patented Digital Experience Platform (DXP) and 3D Story. By using their online and mobile banking platforms - Banno from Jack Henry - they deployed multiple digital ad campaigns using personalized banners as well as communications. Altana FCU ran a total of 80 digital campaigns that collectively resulted in 328,816 unique impressions, 2,398 clicks, and 1,749 product sales. Altana FCU achieved an extremely high return on investment, virtually transforming its marketing department from a cost center to a profit center.
16 Comments
6/20/2023 12:52:23 pm
Your article is awesome! How long does it take to complete this article? I have read through other blogs, but they are cumbersome and confusing. I hope you continue to have such quality articles to share with everyone! I believe there will be many people who share my views when they read this article from you! 6/20/2023 01:02:17 pm
It’s understandable why investors are embracing digital real estate investing, with market valuations in the trillions, to broaden their portfolios away from the erratic nature of real estate in the physical world. Thank you, amazing post! 6/12/2024 06:27:55 am
Thank you for addressing this topic. It's something I've been curious about for a while, and your explanation was clear and concise. 6/12/2024 06:28:47 am
Excellent post! I appreciate the thorough research and detailed explanations. It really helped me understand [specific aspect]. 6/12/2024 06:29:27 am
This is one of the best articles I've read on this subject. Your passion for the topic really shines through in your writing. 10/31/2024 11:47:40 am
Great insights! It’s easy to overlook how online and mobile banking platforms can be more than just transactional spaces. The Altana Federal Credit Union example really shows the potential of using digital real estate effectively—driving engagement and even boosting product sales. It makes a strong case for financial institutions to prioritize personalization and customer-centric strategies, especially with the impressive results from targeted campaigns. Really valuable read for anyone looking to understand the impact of digital engagement in finance! 10/31/2024 11:49:01 am
This post really sheds light on an area of online banking that’s often underutilized—turning digital platforms into a space for genuine customer engagement. It’s fascinating to see how financial institutions can go beyond basic transactions to provide personalized guidance and solutions right where customers are already managing their finances. The case study on Altana Federal Credit Union really underscores the impact of thoughtful digital strategies, showing how tailored communication can strengthen member loyalty and drive tangible results. Truly an eye-opener for anyone interested in the future of digital banking! 11/11/2024 08:24:09 am
The insights shared in this white paper by DeepTarget highlight the critical importance of investing in digital real estate, particularly for online and mobile banking platforms. Neglecting these spaces can lead to lost revenue, diminished customer engagement, and a negative impact on user experience. As banking increasingly moves online, optimizing these digital assets becomes essential for maintaining a competitive edge. 11/12/2024 08:40:52 am
Great insights! DeepTarget’s white paper highlights the often-overlooked costs associated with neglecting digital real estate in online and mobile banking. As the digital landscape continues to evolve, it’s clear that an optimized digital presence is essential for financial institutions to remain competitive and engage customers effectively. Ignoring this area can lead to missed opportunities, lower customer satisfaction, and even financial loss. Looking forward to more discussions on how these strategies can reshape the banking experience. The new white paper from DeepTarget highlights the impact of ignoring "digital real estate" in online and mobile banking, emphasizing how effective digital engagement can drive customer satisfaction and loyalty. It stresses the importance of making the most of these platforms to enhance user experience and remain competitive, especially as digital transformation accelerates in financial services. A great read for financial institutions looking to stay ahead in digital customer engagement! 11/14/2024 07:51:42 am
The white paper from DeepTarget highlights the significant financial impact that neglecting digital real estate in online and mobile banking can have. By not prioritizing user experience and digital channels, financial institutions risk losing out on valuable engagement and business opportunities. This paper provides essential insights for banks and credit unions to stay competitive by improving their digital infrastructure. 11/15/2024 06:52:16 am
The white paper released by DeepTarget underscores the critical importance of investing in digital real estate within online and mobile banking platforms. Neglecting this aspect can result in missed opportunities, inefficiencies, and ultimately loss of customer engagement. The document stresses the value of a well-maintained and user-friendly digital presence for financial institutions to remain competitive. 11/19/2024 07:00:41 am
Neglecting digital tools like online real estate can lead to missed growth opportunities for financial institutions. Very insightful! The importance of digital real estate, especially in online and mobile banking, is often overlooked. Your explanation of the real costs associated with neglecting this aspect is eye-opening. As businesses shift to more online operations, maintaining a strong digital presence is key to staying competitive. Thanks for sharing! 12/4/2024 12:46:45 pm
7/8/2025 01:47:04 pm
Really insightful white paper. I completely agree that many financial institutions still underestimate the value of their digital real estate within online and mobile banking platforms. In my work with real estate and digital strategies in the Dallas–Fort Worth area, we also see how a lack of personalization and digital presence can directly impact customer trust and loyalty. The Altana FCU case study is a great example of what a well-executed strategy can achieve. Thanks for sharing this analysis! Leave a Reply. |
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