CUbroadcast
  • Home
  • Episodes
  • Supplier Central
  • Knowledge Hub
  • StudioLounge
  • News
  • Careers
  • Industry Pods
  • Livecast
  • VideoTips
  • Subscribe
  • VideoServices
  • Sponsorships
  • About
  • Contact
  • Home
  • Episodes
  • Supplier Central
  • Knowledge Hub
  • StudioLounge
  • News
  • Careers
  • Industry Pods
  • Livecast
  • VideoTips
  • Subscribe
  • VideoServices
  • Sponsorships
  • About
  • Contact

DeepTarget Releases White Paper on The Real Cost of Neglecting Digital Real Estate in Online and Mobile Banking

5/22/2023

0 Comments

 
PicturePreetha Pulusani
DeepTarget Inc., a transformational financial services company that provides Growth As A Service (GRaaS) to community financial institutions, today released its most recent white paper, “The Real Cost of Neglecting Digital Real Estate in Online and Mobile Banking.”  
 
Click to download  
 
Online and mobile banking platforms are not just convenient tools for customers to access their accounts and make transactions. They are also valuable digital real estate (the online space that a business or organization owns and controls) for financial institutions to communicate with their customers and prospects and offer them personalized and relevant information, advice, and solutions. However, many financial institutions are failing to leverage this digital real estate effectively and are missing out on a huge opportunity to increase customer satisfaction, loyalty, and profitability.
 
In this whitepaper, the cost of neglecting digital real estate in online and mobile banking is explored, as well as some best practices on how FIs can effectively harness their digital real estate. Financial institutions need to adopt a more strategic and customer-centric approach to communicating personalized offers and messages to their account holders while they bank. This includes using data and analytics to segment and target customers, using technology and automation to deliver timely and relevant communication and using feedback and testing to optimize communication performance.
 
“Digital real estate is an important tool for FIs to use to help attract, engage and retain customers, while also generating leads, sales and revenue,” said Preetha Pulusani, CEO, DeepTarget. “The online and mobile banking platform is the most important type of digital real estate for FIs as this is where customers access accounts, make transactions and pay bills, making this a prime opportunity for FIs to communicate with personalized offers and messages and solidify themselves as trusted advisors, increasing loyalty and profitability.”

This report also highlights an in-depth case study of a U.S. financial institution’s digital consumer engagement strategy. Altana Federal Credit Union wanted to focus on member relationships and loyalty to provide an unmatched experience to their members and help them achieve their financial goals. The credit union developed several electronic campaigns using DeepTarget’s patented Digital Experience Platform (DXP) and 3D Story. By using their online and mobile banking platforms - Banno from Jack Henry - they deployed multiple digital ad campaigns using personalized banners as well as communications. Altana FCU ran a total of 80 digital campaigns that collectively resulted in 328,816 unique impressions, 2,398 clicks, and 1,749 product sales. Altana FCU achieved an extremely high return on investment, virtually transforming its marketing department from a cost center to a profit center.

0 Comments



Leave a Reply.

    Picture

    Author: Mike Lawson

    Married to a most gorgeous and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.

    Archives

    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    November 2019
    February 2019
    December 2018
    September 2018
    May 2018
    February 2018
    October 2017
    August 2017
    February 2017
    January 2017
    November 2016
    September 2016
    July 2016
    May 2016
    April 2016
    March 2016
    December 2015
    November 2015
    October 2015

    Categories

    All

    RSS Feed

CUbroadcast
Privacy Policy  •  Copyright © 2023 CUbroadcast