Banno User Georgia United Credit Union Finds Success with Personalized Digital Engagement from DeepTarget

Preetha Pulusani

​DeepTarget Inc., a transformational financial services company that provides Growth As A Service (GRaaS) to community financial institutions, announced that Duluth, Ga.-based Georgia United Credit Union has implemented its patented Digital Experience Platform (DXP). The credit union utilizes DeepTarget’s open platform with built-in AI/ML based predictive targeting through a seamless integration with Banno, their digital banking platform from Jack Henry.

Georgia United joins more than 25 other FIs so far who have selected DXP integrated with Banno to provide personalized and meaningful communications to accountholders by capitalizing on their digital real estate. This combination is highly beneficial to community banks and credit unions by allowing them to uniquely engage with consumers throughout the digital banking journey with personalized messaging and smart, immersive, financial stories. In the first six months of deployment, Georgia United’s GrowthGrid™ report showed 2294 new account openings influenced by DeepTarget’s digital campaigns.

“With a majority of our members enrolled in online banking, it was essential for us to find a partner that could provide dynamic and personalized content to increase products per household,” said Amanda Hullinger, Marketing Manager, Georgia United Credit Union. “With DeepTarget, our marketing team can easily serve targeted and personalized product and service offers to members both on desktop and mobile. It was easy to integrate with Jack Henry’s Banno and has delivered powerful results and growth for our credit union.”

DXP enables financial institutions to enhance data-powered cross-selling, onboarding and loyalty engagements.  It also includes DeepTarget’s 3D Story™, discoverable AI-powered financial stories, SPINfluence™ with an innovative spin on bland banner technology and comprehensive built-in performance analytics including GrowthGrid™, a board-quality report that shows influenced product sales and estimated revenue.

“By utilizing Banno’s SDK, we can offer the DeepTarget plug-in to financial institutions who want to drive an unlimited number of personalized campaigns to engage and cross-sell to their accountholders. We are encouraged by the positive feedback we are receiving from several  of our Banno customers,” said Preetha Pulusani, CEO of DeepTarget. “DeepTarget’s DXP is driving great outcomes for FIs such as Georgia United as they strive to deliver innovative experiences to their digital users by capitalizing on their available digital real estate in digital banking.”
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DeepTarget’s transformative user experiences enable financial institutions of any size to uniquely match targeted offers, financial fitness information, triggered onboarding information and relevant community messaging to consumers based on specific financial life stages.

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