Finalytics.ai powers segment of one digital experiences for community financial institutions. The company predicts that in 2023, more community financial institutions will invest in their digital capabilities to create segment of one digital experiences for prospective and current members/customers that go beyond simple personalization and broad segmentation. To do so, community financial institutions will:
For example, by knowing what university a prospective member/customer is attending, a community financial institution can suggest promotional content specifically targeting students at that university with dynamic messaging designed to increase the likelihood that the student will open an account. This hyper-personalized experience will improve acquisition and retention metrics, as well as conversion rates and wallet share.
Craig McLaughlin, CEO and Co-founder of Finalytics.ai, says, “Leading community financial institutions are turning the corner into the future, converting data into insights, and delivering relational, rather than transactional experiences, on digital channels. In 2023, the winning financial institutions will be the ones improving how they engage with their members/customers and prospects even before they log in to their digital banking. The next chapter for community financial institutions hinges on their ability to create the segment of one experiences accountholders and prospects have come to expect from digital providers of products and services.”
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Author: Mike LawsonMarried to a most gorgeous and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple. Archives
May 2024
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