Corning Credit Union 10X the MX Case Study

​THRIVE Strategic Services has released its latest case study, “10X the MX: Leveraging data and cross-functional teams to improve members’ lives.”

10X the MX is a successful problem-solving methodology based on design thinking framework that builds; 1) data consumption capability that increased member experience & satisfaction, 2) organizational efficiency/process improvement and 3) empowered credit union talent to increase satisfaction that established a capability of critical thinking and execution.

This case study highlights the work THRIVE accomplished with Corning Credit Union, $2.3 billion assets serving over 1,700 employer groups and business and over 150,000 members.
 
Anne Crowley, Corning Credit Union EVP and COO, who worked in tandem with THRIVE said she was pleased with the way THRIVE really got to know them as a credit union and how flexible they were in customizing this experience to the uniqueness of their culture.
 
“The Corning team saw the value in an external partner with vast experience designing educational experiences that delivered a critical thinking and iterative execution framework in the credit union space,” said Crowley
 
"When we started with THRIVE, we came into it with talented employees, but lacking a formal framework to solve problems and create enhancements with data utilization as a key factor," she added. "THRIVE provided a proven framework that provided clarity and accountability and focus on the member problem our team wanted to tackle while building a formal critical thinking capability."

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