DeepTarget Customer Lebanon FCU Named Finopotamus 2022 Tekkie Award Winner for Machine Learning and AI

​DeepTarget Inc., a solution provider that utilizes data mining and business intelligence in order to deliver targeted communications across digital channels for banks and credit unions, announced that its customer, Pennsylvania-based, Lebanon FCU  has been selected as a winner of the Finopotamus 2022 Tekkie Award for AI/Machine Learning. In addition, two other customers were recognized. America’s CU received an honorable mention in the Marketing and Member Communications category and Michael Hostetler, VP of marketing at Crane CU received an honorable mention in the Technologist of the Year category.

The Artificial Intelligence/Machine Learning award honors credit unions that have deployed AI-based solutions to improve internal operations and/or enhance the member experience.  The Marketing and Member Communications award recognizes credit unions that have employed digital marketing and communication tools to raise member awareness, improve the member experience and increase sales.  Finally, the Technologist of the Year awards individual credit union technologists who have shown exceptional vision and leadership solving business problems, enhancing the member experience and contributing to the greater good of credit union technology.

Lebanon FCU’s goal to increase the number of cross-sales to its members was accomplished with DeepTarget DXP’s AI/ML-driven campaigns that “Target by Predictive Model,” within their digital banking platform.  These campaigns that identified its top members with the highest propensity to purchase  specific deposit or loan products were first launched in March of 2021 to  immediate success. Through a series of predictive campaigns over a nine-month period, Lebanon FCU generated more than 330 new product sales.

By using DeepTarget DXP, Washington State-based America’s CU has not only been strategic about messaging but have been able to automate the entire digital marketing and engagement lifecycle.  They provide customized financial solutions to their members through innovation and personal connections. 

Michael Hostetler at Indiana-based Crane Credit Union has taken a leadership role in innovating with technology to engage his members by driving amazing user experiences powered by insights, AI and personalization and resulting in high growth for the credit union.

“Successful engagement with users is a key driver for  FI growth,” said Preetha Pulusani, CEO of DeepTarget. “DeepTarget’s mission is to help community financial institutions like Lebanon FCU maximize opportunities to connect, engage, educate and cross-sell to their members. We are proud of our association with Lebanon FCU, America’s CU and Michael Hostetler and congratulate them on these well-deserved industry recognitions from Finopotamus and its Tekkie Awards program.”

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