Ent Credit Union (Ent), Colorado’s leading credit union, announced today it is partnering with Backbase, the global Engagement Banking Platform provider, to deliver a modern, flexible and unified digital banking experience to its members. The collaboration will see Ent adopt the Backbase Engagement Banking platform to power its mobile and online digital banking portal for retail members, while supporting Ent’s in-house developer team’s ongoing digital transformation efforts.
Ent sought a technology partner who could help them achieve two overarching goals – which, together, enable the credit union to futureproof its tech stack and lay the groundwork for continuous digital transformation. First, Ent wanted to harmonize its member-facing digital applications on a single platform, ultimately creating a consistent, user-centric experience across channels and product lines. In addition, they wanted their own developers to be empowered to build upon the platform on an ongoing basis.
Backbase’s Engagement Banking Platform helps Ent meet these goals in a variety of ways, providing out-of-the-box functionality on a unified platform that allows Ent to get their new digital experience up and running quickly, while still creating opportunities for deep, ongoing customization. Backbase’s back-end efficiencies and integrations with third-party fintechs enable Ent’s development team to quickly roll out new products and features without disrupting the user experience, ensuring that Ent is able to anticipate and meet their members’ needs. In addition, the Engagement Banking Platform is holistic and built from scratch, avoiding the pitfalls that come from piecing together disparate technology stacks.
“Improving the financial quality of life for our members is a central value for us, and in this day and age, that means providing a digital experience that allows them to quickly and clearly accomplish their goals every time they interact with us,” said Tanan Miles, Senior Vice President, Electronic Banking at Ent. “In order to achieve this, we need to be able to move fast, innovate and be creative with our products and services while still centering on the user journey. We’re confident that our partnership with Backbase will help us stay ahead of the curve when it comes to taking care of our members.”
Vincent Bezemer, Senior Vice President, Americas at Backbase, added “Credit unions provide a vital service to members – delivering the resources to help them holistically understand and manage their financial lives. We’re proud to partner with an innovative, forward-thinking credit union like Ent, who take this mission to heart and understand the critical role digital transformation plays in continually improving the member experience – and by extension, their financial wellbeing.”
Author: Mike Lawson
Married to a most gorgeous and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.