PSCU, the nation’s premier payments credit union service organization (CUSO), has announced a new partnership with Amount, a company that offers a full suite of end-to-end omnichannel consumer, small business and buy-now, pay-later (BNPL) solutions. The partnership will provide PSCU Owner credit unions with credit card origination services through a platform optimized to power the credit card experience of today. PSCU has also made an investment in Amount, of which terms were not disclosed.
As the digital landscape continues to evolve, consumers have come to expect immediacy. From food delivery to ride-sharing services to person-to-person payment transfers, they do not want to wait – especially five to seven days for a credit card application approval. While many credit unions have successfully adapted their branch experience and contact center processes to meet members’ evolving needs, there are still some experiences that may be less than optimal if they are not truly digital first.
PSCU set out to identify a technology provider with best-of-breed functionality for digital credit card opening and loan origination. Founded in 2020, Amount provides cloud-based lending origination and account opening solutions to some of the nation’s top banking clients. The Amount platform is built by digital lending experts and designed with a simple interface that powers instant approvals to optimize the loan application experience.
“Our new partnership with and investment in Amount will add significant value for our credit unions by enabling a digital-first credit card application experience that is simple to implement,” said Denise Stevens, SVP, chief product & digital officer for PSCU. “In addition to helping grow credit card portfolios, it will drive new member acquisition as consumers can apply for credit union membership while applying for their new card.”
Amount and PSCU’s respective expertise will unlock a best-in-class solution that will help further deepen credit unions’ relationships with members by introducing one of the most sophisticated digital lending solutions in the market, while further enriching PSCU’s industry-leading portfolio of products and services. PSCU is streamlining integration to enable a quick-to-market solution – from its hosted products to its suite of custom APIs. Through this partnership, credit unions will be able to offer a branded, end-to-end solution within a matter of days.
“We intend to help solve a current pain point for many credit unions by providing a seamless, fully-integrated digital account opening solution with real-time lending approvals and immediate access to card credentials via digital banking and mobile wallets,” said Adam Hughes, CEO of Amount. “PSCU’s investment in Amount underscores our mutual commitment to this strategic partnership, and we look forward to working with PSCU to help credit unions win market share and stay competitive in this modern, digital-first landscape.”
PSCU and Amount will discuss this exciting new partnership at a breakout session at PSCU’s Member Forum 2022, taking place this week (April 26-28) in Las Vegas.
Author: Mike Lawson
Married to a most gorgeous and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.