#2254: Why The Foundation and Worldwide Foundation Teaming Up to 'Inspire Hope for a Global Community' on ICU Day...

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The Foundation and the Worldwide Foundation for Credit Unions have teamed up for a very important initiative with the timely theme of "Inspiring Hope for a Global Community." This joint effort will appropriately culminate on International Credit Union Day (October 15), providing a venue for credit unions worldwide to share their inspirational stories on how they went above and beyond the call of duty to serve members during the pandemic. The kicker here is that all these stories will be presented via videos produced by the storytellers -- and that would be you. 

We invited The Foundation's Executive Director Gigi Hyland and Worldwide Foundation for Credit Unions Executive Director Michael Reuter to explain how both Foundations are reaching out to industry organizations to post a short video (approximately 30-60 seconds). Gigi and Mike want credit unions to share how they advanced the lives of members, employees or communities during the economic uncertainty due to the coronavirus pandemic. The hope is that by sharing the impact that credit unions are making, they will also encourage others to make an impact through philanthropic giving or by texting “ICUDAY20” to 44-321.

Here's what you do: Simply record a video on your smartphone with staff, members, or both highlighting some of the ways you’ve inspired hope for your local community during the pandemic. Then post the video on any of the following social media platforms on Thursday, October 15 (ICU Day)...

• Facebook
• Twitter
• LinkedIn
• Instagram

Be sure to include the hashtag #ICUDAY and #CUDifference in your post so everybody can share how credit unions helping their local communities through this crisis and inspiring hope for our global community.

If you can shoot a TikTok -- and you know who are, you can do this. Look forward to seeing all those videos on ICU Day!

NOTE: Before we discussed this join effort between the two Foundations, we talked with Gigi on how CU Aid is assisting credit unions impacted by the forest fires on the West Coast, as well as the hurricanes in the Gulf of Mexico and East Coast.

If you can't assist in person, please turn to CU Aid or one of the leagues to help in any way that you can. It's as bad as it gets in some parts of the country right now. So every little bit counts.