Currency Marketing's President and Creative Director Tim McAlpine is literally everywhere in the credit union industry. Not only does he create cool marketing campaigns for credit unions (check out Verity Credit Union's highly successful "Verity Moms" campaign), he's also responsible for starting and fostering the growing Gen Y Young & Free movement. If that isn't enough, he's also behind CUES' "Next Top Credit Union Executive" program. Tim's a man on a mission, leveraging a myriad of marketing channels to promote the many benefits of credit unions. Enjoy our marketing-themed discussion.
Ok, here's a sensitive topic: executive compensation. But it's a necessary topic to discuss to keep attracting and retaining talent for the credit union industry to continue to flourish. We spoke with Executive Compensation Solutions' Chief Actuary Kevin Mahan to get his professional perspective on these topics and more. Very informative and enlightening program about how credit unions can bring in new talent and keep it. We also discussed ECS's annual compensation survey, compiled from more than 200 credit unions' responses. It's free! Here's the link: 2011 The Survey.
If you like conjuring up cool ways to improve credit union operations, member services, and more, then you will enjoy this interview with Filene Research Institute's Chief Innovation Officer, Denise Gabel. Denise has a proactive and positive attitude for this industry, as she enjoys discussing fresh ideas to better credit unions. She has released the first part of a new publication series from Filene that provides credit unions with the tools to find innovations that will help empower them and succeed in today's complicated and competitive market. A great interview loaded with fresh ideas. Check it out!
On Your Way Co-Founder Ray Beauchamp has a great job. He gets to help credit unions think of creative ways to target market the elusive Gen Y audience. In this episode, Ray provides us with all sorts of strategies to accomplish this important goal. So if you're interested in attracting the Gen Y demographic, this is the show for you. (And please excuse the video quality. It's a little grainy, but the content is great!).
If you want to know everything and anything about credit cards, this is the episode for you. Ondine Irving (@CardAnalysis), owner of Card Analysis Solutions andCreditCardConnection.org, gives us the lowdown on today's credit union credit card issues and where we go from here. Credit cards are always top of mind for financial minded folks and Ondine delivers. We also talk about her upcoming 2011 School of Credit Card Program Management conference in St. Petersburg, FL, March 7-9, 2011. Enjoy the show!
Visit: www.cardanalysissolutions.org and www.creditcardconnection.org
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.