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#3067: How Inspire FCU 'Bought Its Time Back' with Website Redesign...

11/30/2022

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Inspire Federal Credit Union Vice President Retail Banking Operations Ashley Poller and uncommn Founder/President/CEO Bo McDonald joined us to discuss Inspire FCU experiencing a stress-free and efficient website redesign with uncommn.

Ashley and Bo shared what made the all-too-often painstaking task of redesigning a website different in this case and the credit union's website went from an online brochure to an interactive tool that engages members and encourages daily visits.

They talked about putting the credit union back in control of the process, providing as little or as much support as credit unions need. Ashely stated that: “We feel like we’ve bought our time back” with the credit union's new website. She explained what that time savings means for them.

Ashley also shared how her credit union has benefited since the redesign, providing anecdotes and results.

Lastly, Bo explained what he feels makes a successful web designer — especially for today’s credit unions dealing with regulations, compliance, constant updating, etc.

Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.

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#3066: How Effective Advanced Analytics Hinges on Transparency and Partnership...

11/30/2022

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Andrea Brown, VP of Client Engagement at Lodestar Technologies, stopped by the show to discuss “Advanced Analytics” and how it hinges on transparency and partnership to be truly effective.

Andrea talks about Lodestar's Advanced Analytics capabilities having a number machine learning models built in. Those consist of:

Segmentation
Propensity/Next Best Product
Attrition
Engagement
Default Probability

She detailed how the segmentation model analyzes all of the data in a credit union's environment and then generates the number of segments that are most valuable for that credit union. For instance, one credit union may have five segments, another may have four or three, etc.

She shares examples on how to customize each model to meet a credit union's specific needs and data sets.

Andrea also talks about these models sitting on top of a credit union's data warehouse and the benefits of being able to update frequently – daily if it is appropriate.

Since these models are directly integrated with the data warehouse, she says the feedback loop is constant. Andrea expands on this integration.

Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.

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#3062: 6 Things Standing in the Way of Data-Driven Decisions...

11/30/2022

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Trellance’s Chief Sales Officer Patrick McElhenie joined us on the show to share six things standing in the way of a credit union's data-driven decisions.

Before we addressed the "six things," Patrick discussed how the journey to becoming a data-driven organization will look different for each credit union -- and, yet, the intention is the same at each.

Patrick also talked about why being data driven so significant for credit unions today, enabling them compete with larger financial institutions. He also looked at the converse of that -- why isn’t every credit union data driven?

That said, Patrick listed the six data challenges he is seeing today and why they are significant, as well as how credit unions can benefit by recognizing these challenges.

Lastly, Patrick provided a quick overview of Trellance's latest white paper: “How to Build Your Data Maturity Action Plan.” Check it out and let us know your thoughts. And be sure to watch the entire interview below for all the details.

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#3061: How Gemini and Unifimoney Look to Help Credit Unions Manage Crypto...

11/29/2022

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Origination technology for CUs

Gemini Director of Business Development Kristen Mirabella and Unifimoney CEO Ben Soppitt stopped by the show to share how their two organizations are working together to spur digital wealth management in credit unions (cryptocurrency being one of the primary assets) that will help keep them relevant and top of mind in today's rapidly changing financial services arena.

Ben and Kristen talked about how to make this new-ish area for credit unions and their members as safe and smart as possible to enhance their value and trust factor. That said, they provided a few examples to illustrate what all of this means for the industry moving forward.

Super fascinating conversation with these two forward-thinking experts. Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.

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#3060: How Georgia United Experienced 34% Increase in Loan Applications with Clutch...

11/29/2022

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Origination technology for CUs

Georgia United Credit Union’s Amanda Whitson joined us on the show to share how Georgia United has benefited from using Clutch, experiencing a 34% increase in loan applications. Amanda cites ease of use and the simplicity of the interface offerings that allow members to redeem such items as auto loans, credit cards, refi's, etc.

Amanda also shared what was going on at her credit union that prompted them to look for a new solution like Clutch an how the platform has benefited Georgia United since (implemented in July 2022) -- allowing them to experience their application increases.

Lastly, she talked about what goals they look to achieve using Clutch. Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.

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<<Previous

#3067: How Inspire FCU 'Bought Its Time Back' with Website Redesign...

#3066: How Effective Advanced Analytics Hinges on Transparency and Partnership...

#3062: 6 Things Standing in the Way of Data-Driven Decisions...

#3061: How Gemini and Unifimoney Look to Help Credit Unions Manage Crypto...

#3060: How Georgia United Experienced 34% Increase in Loan Applications with Clutch...

Mike Lawson, Host

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