Blog Archives

#993: How Credit Unions Can Activate Their Data for Optimal Member Engagement (pt.3)...

8/31/2018

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In our final part (pt.3) with Advantage Analytics Senior Business Consultant Tammy Schwartzer on how to activate data for optimal member engagement, Tammy discusses the greatest challenges credit unions are experiencing when it comes to creating and supporting a quality member experience. So important in today's highly competitive and fast-moving world.

She also takes a step back and explains where a credit union leader needs to start when it comes to creating these memorable and personalized experiences. What do they need to tackle first to get started on the right foot? Tammy explains.

Check it out and let us know your thoughts.

#992: How PSCU’s Engagement Builder Can Enhance a Credit Union’s Social Media Management Efforts…

8/30/2018

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Now that social media has been embraced and leveraged quite nicely in credit union land, it is now considered a necessary communications channel to consistently engage with members -- especially for immediate two-way communication. The downside of this channel is that its requires a fair amount of time to maintain each day for it to be effective. As we know all too well, many credit unions struggle with the proper resources to be consistent with their social media communication efforts.

Fortunately, there are a number of companies out there that can help. PSCU is certainly one of those, providing credit unions with their social media Engagement Builder tool. To get more details on this most helpful tool, we invited PSCU Product Manager Jessica Riollano and Social Media Specialist Tiffany McEachern on the program to share.

Jessica and Tiffany provided a brief overview of Engagement Builder, how it helps credit unions, what the goals are providing it to credit unions, why it's important today, where folks can find out more about it, and much more.

Check it out and let us know your thoughts.

#991: How Credit Unions Can Offer Members a 'Frictionless' Experience (pt.1)...

8/30/2018

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CRMNEXT CEO Joe Salesky joins us on the program for a three-part series on how credit unions can create a "frictionless" experience for their members, what credit unions can learn from Apple, how is the role of data important in improving efficiency and member experiences -- and how it impacts a credit union's growth.

In part 1, Joe shares a little about CRMNEXT and how they help credit unions, along with how they can create a frictionless experience for their members.

Check it out and let us know your thoughts.

#990: Mastercard's Diego Szteinhendler Shares NAFCU Services Innovation Award Win -- Identity Check Mobile...

8/29/2018

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Earlier this summer, Mastercard won yet another award for its fintech prowess. This time it was at NAFCU's 51st Annual Conference in Seattle, WA, winning NAFCU Services' 2018 Innovation Award for its Identity Check Mobile™ solution.
Identity Check Mobile™ is an SDK solution that allows any digital app to become the hub of authentication for the platform -- in this case for a financial institution like a credit union.

Identity Check Mobile™ authenticates users through the use of biometrics, including fingerprint, facial and voice recognition, in lieu of traditional passwords or PINs, to verify a cardholder's identity to simplify online shopping, banking activities or any action in a platform that requires further user authentication.

Mastercard Vice President Product Management Diego Szteinhendler joins us on the show to share the win, what it means for Mastercard, and what their Identity Check Mobile™ means to credit unions, why this technology is important to credit unions today, how it works, and much more.

Check it out and let us know your thoughts -- and congratulations to Mastercard for a well-deserved win.

#989: How CUES Upgraded Memberships Create More Value for Today's Credit Unions...

8/28/2018

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Credit Union Executives Society (CUES) has completely rewritten its membership plans/benefits for anybody and everybody within the credit union industry.

To get the inside scoop why they decided to start over from scratch and upgrade everything, we invited CUES President/CEO John Pembroke on the program. John discussed what exactly they did and why, as well as the enhanced benefits the new membership plans bring to the industry.

Here a few upgraded items CUES has created for members:

CUES Learning Portal, powered by Degreed: A blend of pre-set learning pathways and curated content offer all users an easy way to expand their skill set.
CUES Elite Access Virtual Classroom courses: An innovative take on online learning, that is closer to a live experience than ever before.
Center for Credit Union Board Excellence (CCUBE): An in-depth, digital learning system that provides deep director competency training only available at the Unlimited+ tier.

In addition, John shared highlights of CUES' upcoming conferences: CEO/Executive Team Network (Nov. 5-7 in Nashville), Directors Conference (Dec. 2-5 in Hawaii), and Symposium (Jan. 28-Feb. 1 in Nassau).

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