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We've been overly inundated on stories regarding Millennial behaviors when it comes to financial services preferences and how to reach them. But we haven't heard too much about their car buying habits, which could be quite fruitful for credit unions in the next two years when there's an expected slow down.
GrooveCar's VP Strategic Alliances Robert O'Hara joins us in the Studio Lounge at NAFCU's 49th Annual Conference in Nashville to reveal some little-known habits when it comes MIllennial car purchasing efforts. Really timely information here. Check it out and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.