CUbroadcast
  • Home
  • Episodes
  • Supplier Central
  • Knowledge Hub
  • StudioLounge
  • News
  • Careers
  • Industry Pods
  • Livecast
  • VideoTips
  • Subscribe
  • VideoServices
  • Sponsorships
  • About
  • Contact
  • Home
  • Episodes
  • Supplier Central
  • Knowledge Hub
  • StudioLounge
  • News
  • Careers
  • Industry Pods
  • Livecast
  • VideoTips
  • Subscribe
  • VideoServices
  • Sponsorships
  • About
  • Contact

#410: How Verity is Working with Local Bands to 'Turn Up Its Volume' in Seattle...

6/30/2015

 
melinayoung_audio.mp3
File Size: 18301 kb
File Type: mp3
Download File

Verity Credit Union has always walked to the beat of a different drummer when it comes to its marketing efforts. But many of these efforts aren't just being different for the sake of being different. There's a distinct strategy behind its campaigns -- and its latest one is no different.

We invited Verity's Director of Marketing Melina Young on the show to explain how the credit union's latest venture working with local bands has enhanced its brand in the Seattle area to attract younger members. Only a month in to the campaign and Verity is already seeing results that show it's efforts are paying off. Join us to see how their campaign works, how it benefits Verity, what the goals are, and advice for other CUs that may want to attempt something similar. Enjoy!

Q2
CSCU

#409: Forget Apple Pay on Your Apple Watch, First West Credit Union has the Dashband...

6/29/2015

 
dougebner_audio.mp3
File Size: 18730 kb
File Type: mp3
Download File

Picture
Apple has certainly garnered the lion's share of headlines the last six months or so with its Apple Pay service and now Apple Watch being delivered earlier this month. Now, along with Samsung, users can swipe their watch at participating card/NFC readers and pay for their double whip grande latte, slightly warmed slice of zucchini bread, and Josh Grobin Greatest Hits CD. Pretty sweet.

But wait, there's another player stepping into the big boy wearable payments arena. Is it Fitbit? Amazon?, Rolex? Nope. It's First West Credit Union and its Dashband. That's right, First West has its own wrist wallet that is providing its members, ensuring the credit union's cards are truly top-of-wallet for the latest in "swipe-and-go" payments at your friendly retailer.

We invited First West's Doug Ebner, Manager of Business Technology and Innovation, to give us the inside scoop on Dashband: How it works?, Who's their target membership audience?, How it benefits the credit union?, and What goals the credit union has for Dashband? Pretty cool stuff from First West and how they are stepping out of the comfort zone with such a proactive, forward-thinking product. Enjoy!

Q2
CSCU

#408: Why Changing the NAFCU Bylaws Was Long Time Coming...

6/25/2015

 
danberger_audio.mp3
File Size: 6924 kb
File Type: mp3
Download File

Apparently, this change has been in the works (or thoughts) for about a decade -- and now it's come to fruition. Earlier this week you may have heard that NAFCU changed its bylaws to open its membership to just about every credit union in the country: federally insured and state chartered. That's big news for this organization and we spoke to NAFCU's President/CEO Dan Berger about this breaking news, while he was wrapping up the final days at the NAFCU Annual Conference in Montreal, which has been loaded with big announcements all week.

We asked Dan how exactly this change works, how it benefits the industry (and of course NAFCU), and what prompted this action to begin with. We get it all and more 'almost live' from NAFCU's show. Let us know what you think about this change and its impact on your credit union.

Q2
CSCU

#407: 'Amazonizing' the Credit Card Application Process with Avoka's Derek Corcoran...

6/24/2015

 
derekcorcoran_audio.mp3
File Size: 23081 kb
File Type: mp3
Download File

It's been a very good year for the folks at Avoka. They have won three best of show awards (2 of them at Finovate) in 2015, along with another in 2014. Safe to say the digital customer acquisition firm is doing something right in the recent months, racking up awards, news stories, and plenty of business to boot.

Adding the proverbial cherry to its technological sundae, Avoka has also broken the world record in mobile credit card application processing -- a demo it successfully pulled off at Finovate as well. To find out how this record-breaking feat can help credit unions attract and retain members, we invited Avoka's CXO Derek Corcoran to provide us with all the details of its award-winning technology: how it works, why they're breaking records, what it means to credit unions, and what exactly does "Amazonizing" the credit card application process mean to your credit union? Check it out and let us know what you think.

Q2
CSCU

#406: How Altra FCU Lowered Its Membership Age by 3 Years in 3 Years...

6/23/2015

 
cheryldutton_audio.mp3
File Size: 17802 kb
File Type: mp3
Download File

Has Altra Federal Credit Union achieved what famed Spanish explorer Juan Ponce de Leon couldn't: discover the mythological Fountain of Youth? Perhaps. You see, Altra has accomplished something that a vast majority of credit unions are trying to do right now -- and that is get younger.

The credit union has managed to lower its average membership age by three years to 39 years old in only three years time. A huge feat for any organization in this short time span. And there's no stopping them now since they have discovered this secret sauce.

We invited Altra's VP of Marketing Cheryl Dutton on the program to discover just how they achieved this goal, what benefits they are experiencing, how they intend to keep reversing time for a younger and younger membership, and much, much more. Don't miss this one.

Q2
CSCU
<<Previous
    Picture

    Mike Lawson, Host

    Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.

    SUBSCRIBE TODAY!

    Categories

    All
    Banking
    Careers
    CEO
    Cooperatives
    Credit Unions
    Executive
    Finance
    Recruiting

    RSS Feed

    Archives

    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010

CUbroadcast
Privacy Policy  •  Copyright © 2023 CUbroadcast