Blog Archives

#410: How Verity is Working with Local Bands to 'Turn Up Its Volume' in Seattle...

6/30/2015

melinayoung_audio.mp3
File Size:	18301 kb
File Type:	mp3

Download File

Verity Credit Union has always walked to the beat of a different drummer when it comes to its marketing efforts. But many of these efforts aren't just being different for the sake of being different. There's a distinct strategy behind its campaigns -- and its latest one is no different.

We invited Verity's Director of Marketing Melina Young on the show to explain how the credit union's latest venture working with local bands has enhanced its brand in the Seattle area to attract younger members. Only a month in to the campaign and Verity is already seeing results that show it's efforts are paying off. Join us to see how their campaign works, how it benefits Verity, what the goals are, and advice for other CUs that may want to attempt something similar. Enjoy!

#409: Forget Apple Pay on Your Apple Watch, First West Credit Union has the Dashband...

6/29/2015

dougebner_audio.mp3
File Size:	18730 kb
File Type:	mp3

Download File

Apple has certainly garnered the lion's share of headlines the last six months or so with its Apple Pay service and now Apple Watch being delivered earlier this month. Now, along with Samsung, users can swipe their watch at participating card/NFC readers and pay for their double whip grande latte, slightly warmed slice of zucchini bread, and Josh Grobin Greatest Hits CD. Pretty sweet.

But wait, there's another player stepping into the big boy wearable payments arena. Is it Fitbit? Amazon?, Rolex? Nope. It's First West Credit Union and its Dashband. That's right, First West has its own wrist wallet that is providing its members, ensuring the credit union's cards are truly top-of-wallet for the latest in "swipe-and-go" payments at your friendly retailer.

We invited First West's Doug Ebner, Manager of Business Technology and Innovation, to give us the inside scoop on Dashband: How it works?, Who's their target membership audience?, How it benefits the credit union?, and What goals the credit union has for Dashband? Pretty cool stuff from First West and how they are stepping out of the comfort zone with such a proactive, forward-thinking product. Enjoy!

#408: Why Changing the NAFCU Bylaws Was Long Time Coming...

6/25/2015

danberger_audio.mp3
File Size:	6924 kb
File Type:	mp3

Download File

Apparently, this change has been in the works (or thoughts) for about a decade -- and now it's come to fruition. Earlier this week you may have heard that NAFCU changed its bylaws to open its membership to just about every credit union in the country: federally insured and state chartered. That's big news for this organization and we spoke to NAFCU's President/CEO Dan Berger about this breaking news, while he was wrapping up the final days at the NAFCU Annual Conference in Montreal, which has been loaded with big announcements all week.

We asked Dan how exactly this change works, how it benefits the industry (and of course NAFCU), and what prompted this action to begin with. We get it all and more 'almost live' from NAFCU's show. Let us know what you think about this change and its impact on your credit union.

#407: 'Amazonizing' the Credit Card Application Process with Avoka's Derek Corcoran...

6/24/2015

derekcorcoran_audio.mp3
File Size:	23081 kb
File Type:	mp3

Download File

It's been a very good year for the folks at Avoka. They have won three best of show awards (2 of them at Finovate) in 2015, along with another in 2014. Safe to say the digital customer acquisition firm is doing something right in the recent months, racking up awards, news stories, and plenty of business to boot.

Adding the proverbial cherry to its technological sundae, Avoka has also broken the world record in mobile credit card application processing -- a demo it successfully pulled off at Finovate as well. To find out how this record-breaking feat can help credit unions attract and retain members, we invited Avoka's CXO Derek Corcoran to provide us with all the details of its award-winning technology: how it works, why they're breaking records, what it means to credit unions, and what exactly does "Amazonizing" the credit card application process mean to your credit union? Check it out and let us know what you think.

#406: How Altra FCU Lowered Its Membership Age by 3 Years in 3 Years...

6/23/2015

cheryldutton_audio.mp3
File Size:	17802 kb
File Type:	mp3

Download File

Has Altra Federal Credit Union achieved what famed Spanish explorer Juan Ponce de Leon couldn't: discover the mythological Fountain of Youth? Perhaps. You see, Altra has accomplished something that a vast majority of credit unions are trying to do right now -- and that is get younger.

The credit union has managed to lower its average membership age by three years to 39 years old in only three years time. A huge feat for any organization in this short time span. And there's no stopping them now since they have discovered this secret sauce.

We invited Altra's VP of Marketing Cheryl Dutton on the program to discover just how they achieved this goal, what benefits they are experiencing, how they intend to keep reversing time for a younger and younger membership, and much, much more. Don't miss this one.

<<Previous

#410: How Verity is Working with Local Bands to 'Turn Up Its Volume' in Seattle...

#409: Forget Apple Pay on Your Apple Watch, First West Credit Union has the Dashband...

#408: Why Changing the NAFCU Bylaws Was Long Time Coming...

#407: 'Amazonizing' the Credit Card Application Process with Avoka's Derek Corcoran...

#406: How Altra FCU Lowered Its Membership Age by 3 Years in 3 Years...

Mike Lawson, Host

Categories

Archives