We've all heard the term "omni channel" by now. It's been showered upon us like the great flood of 1912. (I'm sure there was a flood somewhere that year.) Anyway, when it comes to an omni channel banking experience, what does this really mean? Yes, it requires a familiar experience across multiple platforms to cover all your membership bases. But how can a credit union really capitalize on this omniscient coverage?

To get a better view, we invited Digital Insight's Vice President, Product Management, Experience Design, & Business Development Jose Resendiz on the show and took a deep dive on this topic and why it's so important for today's credit unions to grasp and execute this multi-channel coverage to remain relevant and thrive. As Jose puts it: "...reaching the right consumers online or on their mobile device with the right products at the moment of truth."

With today's technology gains on any device, this statement couldn't be more true. Today's consumers may be accessing their accounts from inside of their eyelids in the not-too-distant future -- and credit unions need to be prepared for that "channel," as well. We even dovetail into how the omni channel experience can boost a credit union's cross-selling efforts, deepening their member relationships with more product/services adoption.

We discuss much, much more about this contemporary topic with Jose in this latest episode. It goes by fast, as there are many omni-takeaways for CUs to implement immediately. Enjoy!

Visit:
digitalinsight.com

Short on time? Watch the brief trailer below...

How many times have you fumbled for cash, cards, or even your phone when it comes to paying for something? If you're like me, almost everyday. As many of you have seen already, there are a smattering of wearable technologies out there allowing consumers to make payments at retail outlets. Just the other day, I saw a guy paying for his frothy Starbucks beverage with his Samsung Gear watch. That's kinda cool, I thought -- and extremely convenient. (Look for Apple to have something quite similar in a couple weeks.)

Not to be outdone, the folks at The Members Group (with a little help from their partner and payments app developer Dwolla) have joined the mix with their Google Glass payments app: See2Pay. Even though this technology is still a little ways away from mass consumer adoption, it won't be long until you'll be seeing folks swiping their glasses or scanning their watches when paying for stuff at any retail outlet.

To get the inside scoop on See2Pay and other wearable payment apps, we invited TMG's Ryan Anderson on the show for a quick demo. We also discussed why they created this app now, how it will benefit your credit union and members, and when he thinks this type of tech will really catch on with consumers.

Many thanks to Ryan for being on the show clad in his Google Glass. Enjoy the show!

Visit:
themembersgroup.com

Short on time? Watch the brief trailer below...

With today's continual mass exodus of credit union presidents and CEOs, good leaders are sometimes are to come by. It's crucial for credit unions to seek out those quality leaders to foster the industry's recent success for future generations. It's an important time for credit unions.

With that in mind, NAFCU President & CEO Dan Berger and Executive Vice President & COO Anthony Demangone have written a timely book entitled, "Managing and Leading Well: It Ain't Rocket Science, But It's Still Hard Work!" Berger and Demangone's book covers a myriad of established leadership topics complemented with their experienced spins at the end of each chapter. It's a book loaded with practical advice on which many of today's industry up-and-coming leaders may need a refresher to ensure the success of their organizations.

Topics such as Teamwork and Collaboration, Trust, Accountability, Having Fun, Time Management, and achieving a Balanced Life make this a read brimming with practical takeaways and relatable anecdotes for all of us. It won't take you more than an afternoon or a weekend to finish, but there will be many dog-earred pages for sure. So as the summer winds down prior to our last sprint to the year's end, now may be a good time to spend an afternoon in the hammock engaging in some helpful tips and tricks on "Managing and Leading Well." Enjoy the show!

Visit:
nafcu.org
"Managing and Leading Well: It Ain't Rocket Science, But It's Still Hard Work!"

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Credit union marketers' jobs have gotten more complex over the years as more and more communication channels have come into play. With this added complexity means more time is required for a marketer to keep that consistent communication to its audience open.

That said, we invited CU Content's Laura Enock on the program because she has produced a free ebook to make credit union marketers' lives a bit easier entitled: "The Technology Your Marketing Department is Missing: An At-a-Glance Analysis of 12 Marketing Resources for Today's Credit Unions." This book is obviously loaded with a dozen tools to use, but many of them are little known -- yet very effective and cost efficient.

So take a few minutes and listen to Laura discuss her favorite marketing tools for credit unions to get a leg up on the competition. Many of these resources will make a big difference right away. Enjoy -- and don't forget to download her book!

Visit:
cucontent.com

Short on time? Watch the trailer below...

OK, I admit I am a biased audience when it comes to video. I think it's an ideal tool to capture the emotion and human element of a story because of the visual connection. It's powerful and effective. With online video technology only getting better and better, I think it's a no-brainer to include in any CU marketer's tool chest. And the good news is increasingly more credit unions are incorporating video into their marketing efforts. But there are still far, far more that haven't.

To light a fire under those who haven't and to give a leg up to those who have, I invited CU Grow's Chief Content Officer (and videomeister) Mr. Jonathan Lay on the show to share his cinematography expertise and experiences. In our brief discussion, we talked about why more credit unions aren't using video, what are some perceived hurdles, and what kind of messaging should a credit union focus on when venturing down the video road. Jonathan even shared a few credit unions that are doing superlative work with their productions -- which could serve as perfect examples for those who have their toes over the edge and getting ready to dive in.

There are tons of practical takeaways in this episode for credit unions -- or any organization for that matter. Many thanks for Mr. Lay's sage advice. And, most importantly, we would also like to know how you're working with video and the results you have experienced. Could be some helpful information for others out there.

Click here for the entire interview.

Visit:
cugrow.com

Short on time? Watch our brief trailer below...