#2316: How Weokie FCU Garnered 220 Loans from Digital Member Engagement Campaign...

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7:06 clip or watch entire episode below

ChannelNet CEO/Founder Paula Tompkins and Weokie Federal Credit Union’s President/CEO Brent Taylor joined the program to share their success story garnering 220 new loans via recent digital member engagement campaign. Specifically, ChennelNet helped Weokie FCU create personal online engagement for members that provided contextually relevant content.

According to Paula and Brent, they created a dynamically data-driven patented platform that delivers curated content through components that have deep links back to the credit union's digital properties including the brand site. Components used in this campaign included social media, video, images, forms, calculators, promotions, education with calls-to-action to make a member’s journey focused and contextually relevant.

Numbers:

• ROI — Auto Loans average annual interest per loan is $563, multiply by the 220 high-value leads delivers an estimated total annualized interest revenue of $123,860. Average length of an auto loan is 48 months = $495,440 over the life of the 220 loans.
  
• 106 leads where 44.7% of members engaged with personal page

30-day results:

• Call-to-action and body copy links generated 100 high-intention leads
• First-time buyer received 14 leads
• Quick Math - 42 member engagements with “affordability, pay-off, and savings” calculators
• Helpful Guides - 19 clicks to view  educational materials
  

Check it out and let us know your thoughts.