I'm always fascinating about the behind-the-scenes decisions and processes behind company rebrands. One very successful company in the credit union industry, LenderClose, recently announced its name change to Coviance.
To get the reasoning behind this move, we invited Coviance Founder/CEO Omar Jordan on the show. Omar shared with us what led them to make this name change decision, along with all that goes with a major rebrand. It's no easy task but well worth it as the company moves into its next phase of business.
Omar also discussed future plans for Coviance, the meaning behind the name, goals/outlook, etc.
In addition, he talked about what trends he is seeing in the housing market that credit unions need to be aware of heading into 2023.
Always a great chat with Omar. Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.