When I recently interviewed 3rd Degree Advertising's Kande Hein on Ft. Worth Community Credit Union's "Gabby" campaign a couple weeks ago, I noticed that the firm's CEO, Roy Page, had just written a book on credit union marketing entitled, "Credit Union Savvy". I thought with credit unions being ripe for gaining more market share, this would be a hot topic. So we invited Roy on the show and he delivered, providing advice and anecdotes on how credit unions can enhance their marketing toward their ever-changing landscape of members: Boomers, Gen X, Gen Y, etc. We appreciate Roy coming on the show and providing loads of practical content -- a must watch for marketers. Enjoy!
3rd Degree Advertising
Credit Union Savvy
Technology, regulations, operations, marketing are all changing in the blink of an eye these days. If you want to identify, measure, and maximize your innovations to keep pace with today's changes, then watch Filene Research Institute's Denise Gabel as she reveals her four-part Innovation Education Series. This series shows how credit unions can (1) discover innovative ideas, (2) build a portfolio of ideas and experiments, (3) measure the ROI of these innovations, and (4) ultimately maximize them for the continued success of your organization. Always a pleasure having Denise on the show, as she has been scouring the globe for this valuable insight to pass on to you. Enjoy the program!
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When it comes to compliance issues cropping up and a slew of new regulations introduced, 2011 seems to be the year of the rule. To untangle this influx of recent requirements for credit unions, PolicyWorks' Vice President of Regulatory Compliance Andrea Stritzke joins us to provide her expertise. Andrea explains three things every credit union can do to better handle compliance -- along with discussing some of 2011's top issues. She also answers the question whether she believes the industry is over- or under-regulated. On a side note: I've been wanting to do an interview like this for a quite a while and we were very fortunate to have Andrea come on the show and provide us with her views. If you want more info on credit union compliance news and reviews, check out PolicyWorks' The Works blog. Enjoy the program!
If you enjoy core processing trends, then today's show is for you -- as this topic affects just about every technophile in credit union land. The industry's newest core processor,Corelation, has already made quite a few waves in the industry, so we corralled the tech provider's uber-talented interface developer, Jeff Dent, to get the latest news on trends that will shape credit unions not only today but well into the future. Jeff also provides us with three ways credit unions can prep to make those ventures called conversions a bit less daunting. There's plenty more in this episode from Corelation's Jeff Dent, so take a few minutes and enjoy!
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.