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#3353: How MAP Has Empowered Credit Unions to Compete with Major Bank Card Services...

2/27/2024

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Member Access Processing (MAP) President/CEO Steve Bone, and MAP VP of Marketing and Communications Karl Kaluza stopped by the show to share how the CUSO has empowered credit unions to compete effectively with major bank card services. Steve Steve also provided his vision for MAP in 2024.

Both Steve and Karl discussed what industry trends and/or issues they are helping credit unions with right now, as well as their outlook for 2024 and beyond as financial services transforms right before our eyes.

Steve shared a couple of cool and creative things credit unions are doing in this space. Listen to what they say Gesa Credit Union is doing here. Great example of being truly creative in a competitive arena.

Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.

#3352: GoWest's Stang Shares How to Leverage CFPB's Favorable Report on Credit Unions' Low Rates...

2/26/2024

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GoWest Credit Union Association President/CEO Troy Stang, joined us on the show to share his insights on CFPB's recent report showing credit unions' not-for-profit, member-owned, cooperative structure delivering lower rates than other financial institutions.

Troy talked about what this report means for credit unions and how they should leverage this information when getting their message out to the masses and their local legislators.

He also added, with America's Credit Unions' Governmental Affairs Conference (GAC) around the corner, how he sees the timing of this information being beneficial for credit unions as they "Hike Capitol Hill" next week.

Lastly, Troy commented on the importance of "relationship banking" for credit unions — especially as one of its differentiators, which the CFPB sees.

Troy also mentioned his interview with ABC 15 on this topic. Here's the link...
https://www.youtube.com/watch?v=RECS3HzJV9E

Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the

#3351: Desert Financial's 'Changemakers' NIL Program Teams Up with Student Athletes...

2/26/2024

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Desert Financial Credit Union’s Chief Marketing Officer Jeremy Nelson stopped by the show to share details of Desert Financial’s new NIL program called ‘Changemakers’, where the credit union has teamed up with five outstanding student athletes who score big wins in their sports and their communities. These student athletes reveal what positive change means to them and how they make it happen.

Jeremy discussed how the Changemakers program works to benefit both parties through random acts of kindness, teacher appreciation, financial wellness events, etc. He also talked about why the credit union created this program and how he sees it benefiting Desert Financial and its members.

Check it out and let us know your thoughts. And be sure to watch the entire episode below for all the details.

#3350: How Prizeout's 'Cashback+' Enables Credit Unions to Offer Members Cash-back Products...

2/22/2024

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Prizeout’s David Metz stopped by the show to share the big launch of their CashBack+ for credit unions — a new white-label solution that enables credit unions to offer members a suite of cash-back products. David added that Cashback+ essentially helps credit unions boost their non-interest income and offer new benefits to their members, so both parties greatly benefit.

David said that CashBack+ was created to give credit unions the tools to compete with big banks and help their members put money back into their pockets with every purchase.

The technology that makes CashBack+ click seamlessly integrates with credit unions’ online banking systems, enabling them to offer members access to a wide range of national and local brands through a digital marketplace.

For credit union members, David added that CashBack+ offers the option to purchase digital gift cards with cash-back offers. The cash back is available instantly and can be used to purchase another gift card or deposited into the member’s bank account.

Cashback+ is already in use at several credit unions nationwide and CUbroadcast will have them on the show to share their experiences using this technology. Stay tuned!

In the meantime, check out our conversation with David and let us know your thoughts. And be sure to watch the entire episode below for all the details.

#3349: FutureThink's Lisa Bodell Previews Lending Tech Live Keynote on How Simplification Drives Innovation...

2/21/2024

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FutureThink CEO Lisa Bodell stopped by the show to preview her upcoming keynote at Origence's 2024 Lending Tech Live (June 25-27 in San Diego, CA): “Get to the Work that Matters—How Simplification Drives Change and Innovation.”

Some of items Lisa addressed included:

Focus on simplification as a competitive advantage in today’s corporate landscape
Concept of “meaningful work” and how it relates to driving innovation
Common complexities that hinder innovation within organizations
"Work hacks” to reduce meetings, processes, and reports

Check it out and let us know your thoughts. Be sure to watch the entire episode with Lisa below for all the details. And don't forget to register for Origence's Lending Tech Live.

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#3353: How MAP Has Empowered Credit Unions to Compete with Major Bank Card Services...

#3352: GoWest's Stang Shares How to Leverage CFPB's Favorable Report on Credit Unions' Low Rates...

#3351: Desert Financial's 'Changemakers' NIL Program Teams Up with Student Athletes...

#3350: How Prizeout's 'Cashback+' Enables Credit Unions to Offer Members Cash-back Products...

#3349: FutureThink's Lisa Bodell Previews Lending Tech Live Keynote on How Simplification Drives Innovation...

Mike Lawson, Host

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