Yes, it's the holidays and gift shopping is in full stride for most consumers nationwide and that means lots of credit cards doing some heavy lifting over the next few weeks. So the question is ... is your credit union's card top of wallet or "top of phone"?
To capitalize on this shopping season and ensure your credit union's card is being used means having effective campaigns that successfully accomplish this goal. So we invited Alliant Credit Union Senior Manager of Credit Project Strategy Michelle Goeppner to discuss successful credit card campaigns and how to avoid common pitfalls. We also touched on how to approach your credit union's credit card strategies going into next year -- as well as this holiday season.
A very practical conversation with many takeaways and examples for credit unions looking to excel in this area. Check it out and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.