#1055: How Credit Unions Can Approach Underserved Market Segments to Attract New Deposits and Members…
BankLabs President/Co-founder Matt Johner visited the show to discuss how credit unions can approach small, underserved segments of the market to become more competitive and attract new deposits and members.
But before he addressed the "how," Matt shared the types of underserved segments of the market credit unions should pursue. He used the construction industry’s $11.4 trillion a year loan revenue as an example throughout the conversation.
Matt then explained how do credit unions approach these segments and how will they ultimately benefit approaching these new segments -- as well as sharing other credit unions doing this today with great success.
Check it out and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.