Protecting your organization's brand is so important in today's "always on" social media world. And for a financial institution, it can be a make or break situation -- especially if there's a breach, natural disaster, or some other negative event.
I first heard about this "protecting your brand" concept in-depth at last year's CUNA Lending Council Conference from one of the keynote presenters who happened to be a Disney executive with 30 years Disney experience. A very compelling talk, indeed.
Ever since then, I've been fascinated by the topic and always welcome the opportunity to see how others protect their brand. So I invited public relations expert Sherry Goldman from Goldman Communications Group on the program for some practical advice and tips on how credit unions can do the same in our volatile world today.
Sherry, with all her wisdom, delivered plenty of takeaways for you to apply right away. So check it out and let us know your thoughts.
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Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.