Patelco Credit Union Vice President of Marketing Rina Johnson joined us on the program to discuss how Patelco took home not one but two CUNA Diamond Awards from the 2019 CUNA Marketing & Business Development Council Conference.
Patelco topped the competition in the Social Media and Direct Mail categories -- and Rina outlines the steps, strategies, and execution of each. She also provided some sound advice on how other credit unions can up their game in these areas to help share their stories and gain new members.
Check it out and let us know your thoughts.
Mike Lawson, Host
Married to a beautiful and wonderful wife, raising 5 kiddos (including twins!), enjoy helping others tell their stories, and love surfing SoCal waves. Keep it simple.